仪器名称：行为观察记录分析系统

仪器型号：ObserverXT

生产厂家：荷兰Noldus

仪器简介：行为观察记录分析系统(The Observer XT)是符合世界标准的行为编码和分析软件。该系统具有长达二十年的使用记录并且被诸多科学文献引用，是进行各类学科研究的宝贵工具。行为实验观察系统包括硬件设置，设计编码方案，收集，整理，筛选，可视化，分析，展示数据及向其他程序（如Excel和SPSS）输出数据。它主要利用影音采集系统与行为观察系统结合使用，并包含面部表情分析系统。

功能用途： 影音采集系统可将被考察对象的行为、活动、面部表情、声音等信息实时地清晰地记录在计算机中，行为观察软件则可以帮助分析被试的动作、姿势、运动、位置、表情、情绪、社会交往、人机交互等各种行为。通过对行为进行记录并加以定性定量分析，如行为种类、时间、次数及频率等，从而应用于人机交互、用户体验、人力资源、行为决策和心理访谈等研究领域。 

放置位置：徐汇校区中院202行为科学实验室

设备相关资料：Facereader面部表情分析系统 https://jbox.sjtu.edu.cn/l/aF3JX8

         Observer行为观察记录分析系统 https://jbox.sjtu.edu.cn/l/H1oJLU

扫描下方二维码申请使用

相关论文：

• Cao, Y., Yuan, Z., & Wu, W. (2019, July). The Preliminary Application of Observer XT in the Study of Crew Error. In 2019 5th International Conference on Transportation Information and Safety (ICTIS) (pp. 684-691). IEEE.

• De Leng, B. A., Dolmans, D. H., Donkers, H. J. H., Muijtjens, A. M., & Van Der Vleuten, C. P. (2010). Instruments to explore blended learning: Modifying a method to analyse online communication for the analysis of face-to-face communication. Computers & Education, 55(2), 644-651.

• Moyle, W., Jones, C., Sung, B., Bramble, M., O’Dwyer, S., Blumenstein, M., & Estivill-Castro, V. (2016). What effect does an animal robot called CuDDler have on the engagement and emotional response of older people with dementia? A pilot feasibility study. International Journal of Social Robotics, 8(1), 145-156.

• Hadinejad, A., Moyle, B. D., Scott, N., & Kralj, A. (2019). Emotional responses to tourism advertisements: The application of FaceReader™. Tourism Recreation Research, 44(1), 131-135.

• Söderlund, M., & Sagfossen, S. (2017). The depicted service employee in marketing communications: an empirical assessment of the impact of facial happiness. Journal of Retailing and Consumer Services, 38, 186-193.

• Maison, D., & Pawłowska, B. (2017). Using the Facereader method to detect emotional reaction to controversial advertising referring to sexuality and homosexuality. In Neuroeconomic and behavioral aspects of decision making (pp. 309-327). Springer, Cham.

• Juodeikiene, G., Basinskiene, L., Vidmantiene, D., Klupsaite, D., & Bartkiene, E. (2014, May). The use of face reading technology to predict consumer acceptance of confectionery products. In Proceedings of the 9th Baltic Conference on Food Science and Technology “Food for Consumer Well-Being”, FOODBALT (pp. 276-279).

• Szabo, S., & Webster, J. (2021). Perceived greenwashing: the effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 171(4), 719-739.

• Wedel, M., & Pieters, R. (2014). Looking at vision: eye/face/head tracking of consumers for improved marketing decisions. In The Routledge Companion to the Future of Marketing (pp. 212-225). Routledge.