题    目：Selective (In) Attention: Evidence from Healthcare

嘉　宾：戴恒琛 副教授 加州大学洛杉矶分校

主持人：曾智宇 助理教授 上海交通大学安泰经济与管理学院

时　间：2026年6月26日（周五）14:00-15:30

地　点：上海交通大学安泰经济与管理学院包兆龙图书馆A511

内容简介：

Attention is a scarce cognitive resource, and directing it toward consequential decisions is a central challenge in today’s information-saturated environments. This challenge is critical in healthcare, where attending to health information can have life-saving implications yet patients are easily overwhelmed by competing messages. Drawing on research suggesting that people direct attention toward issues with higher expected value, we test whether messages designed to raise the perceived value of attending to health information increase patient engagement. Across three pre-registered RCTs in the context of preventive screenings, we find that despite being widely used by healthcare systems and expected by healthcare professionals to work, such messages actually decrease patient engagement with potentially life-saving health information. Analyses of field data and companion online studies suggest that these messages inadvertently direct attention to the possibility of receiving unwanted news, such that interventions aimed at making information harder to ignore may, paradoxically, make it more tempting to avoid.

演讲人简介：

Hengchen Dai is an Associate Professor of Organizational Behavior and Behavioral Decision Making at the UCLA Anderson School of Management. Her research examines the drivers of human motivation and behavior change, often through large-scale field experiments conducted in collaboration with partner organizations. Her work has been published in leading journals such as Nature, Proceedings of the National Academy of Sciences, Academy of Management Journal, Management Science, and Journal of Marketing Research, and has been featured in major media outlets including The Wall Street Journal, The New York Times, Financial Times, Harvard Business Review, CNN, and Freakonomics Radio. She currently serves as a Senior Editor at Organization Science and was previously an Associate Editor at Management Science. Hengchen has received the 2026 Early Career Impact Award from the Federation of Associations in Behavioral & Brain Sciences, is a Fellow of the Association for Psychological Science, and has been named one of the “World’s 40 Best B-School Professors Under 40” by Poets & Quants, among her numerous accolades.

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