题　目：The Impact of Socioeconomic Status (SES) on Patient Preference for Aggressive Treatment Options

嘉　宾：Jing (Jill) Lei, Professor of Marketing, University of Melbourne

主持人：史正煜 助理教授 上海交通大学安泰经济与管理学院

时　间：2026年4月1日（周三）13:30-15:00

地　点：上海交通大学 徐汇校区 安泰经济与管理学院A303

内容简介:

For health conditions ranging from the common cold to cancer, patients often face a decision between conservative and aggressive options. For example, a person diagnosed with thyroid nodules might weigh watchful waiting against a minimally invasive thyroidectomy. In today’s patient-centred healthcare, patients play a growing role in treatment decision-making (Elwyn 2021; Epstein 2000). A key patient-related factor, socio-economic status (SES), is consistently linked to health outcomes (Adler et al. 1994), yet the behavioral mechanisms driving these outcomes are less understood. Our research explores how SES influences patient preference for aggressive vs. conservative treatments.

演讲人简介：

Jing (Jill) Lei is a Professor of Marketing and former Head of the Department of Management and Marketing at the University of Melbourne with over 100 full-time academic members. Her current research focuses on consumers’ judgment and decision-making in the context of public health and well-being. Her ongoing projects include studying consumers’ judgments and decisions related to medications, treatment options, and participation in preventive actions. She served as AE for the Journal of Consumer Psychology and is a member of the Health Analytics, Leadership, and Economics Hub and the Melbourne Health and Business Research Hub at the University of Melbourne. She has published in marketing journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, among others), as well as in interdisciplinary journals (e.g., Appetite, Public Health Nutrition, Obesity Reviews).

Jing（Jill）Lei 教授现任澳大利亚墨尔本大学（University of Melbourne）市场营销学教授，曾担任管理与市场营销系主任。该系拥有超过100名全职学术成员。她目前的研究重点聚焦于公共健康与福祉情境下的消费者判断与决策行为。正在开展的研究项目包括消费者在药物使用、治疗方案选择以及参与预防性健康行为等方面的判断与决策。

她曾担任《消费者心理学杂志》（Journal of Consumer Psychology）副主编（Associate Editor），并且是墨尔本大学健康分析、领导力与经济研究中心（Health Analytics, Leadership, and Economics Hub）以及墨尔本健康与商业研究中心（Melbourne Health and Business Research Hub）的成员。她在多本国际顶级市场营销期刊发表论文（如《Journal of Marketing》《Journal of Marketing Research》《Journal of Consumer Research》《Journal of Consumer Psychology》等），同时也在跨学科期刊发表研究成果（如《Appetite》《Public Health Nutrition》《Obesity Reviews》等）。

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