题　目：From the Earth to the Moon: Navigating the Journey of Marketing Research

嘉　宾：Yi Zhu, Margaret J. Holden and Dorothy A. Werlich Endowed Professor, University of Minnesota

主持人：刘益 教授 上海交通大学安泰经济与管理学院

时　间：2024年3月27日（周三）13:30-15:00

地　点：上海交通大学 徐汇校区 安泰经济与管理学院A303

内容简介:

In the ever-evolving field of marketing, the quest for fresh and impactful research ideas is both a challenge and an opportunity for academics and practitioners alike. Professor Zhu Yi leverages his research background, mentoring of doctoral students, and experience in journal paper reviews to address this issue. This talk aims to elucidate the principles for selecting research topics, identifying suitable journals, and crafting submissions. By sharing personal insights on topic selection, publication, and peer review, he seeks to inspire a new generation of researchers equipped with the knowledge, skills, and ethical considerations necessary to contribute significantly to the field of marketing and beyond.

演讲人简介：

Yi Zhu is Margaret J. Holden and Dorothy A. Werlich Endowed Professor at the University of Minnesota. He received his PhD in Business Administration from the University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he went to Vancouver, where he received his M.A. in Economics from University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, sharing economy and Chinese economy. His recent works have appeared or forthcoming at Marketing Science, Management Science, Journal of Marketing Research and International Journal of Research in Marketing. Beyond academic publications, his research has been discussed in Harvard Business Review, Forbes, Fast Company, CBS, Entrepreneur, Star Tribune, Toronto Star, San Francisco Chronicle, Houston Chronicle, Global News Radio among others. 

Zhu research has won a series of best-paper awards, including the John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science, the Don Morrison Long Term Impact Award for making a significant long run impact on the field of marketing, the Shankar-Spiegel Best Dissertation Proposal Award, and the finalist for the Frank M. Bass Award for the best marketing paper derived from a Ph.D. thesis published in INFORMS journals. He has been selected as a 2017 Marketing Science Institute (MSI) Young Scholars, a biennial award given to the most promising scholars in marketing who have distinguished themselves as potential leaders of the next generation of marketing academics, and the Marketing Science Institute (MSI) Scholars in 2022, a title awarded to "top scholars helping to set the research agenda for the field." In 2022, he was awarded "Carlson School Outstanding Teaching Award" for Excellence in Teaching. Zhu currently serves on the Editorial Review Board of Marketing Science and Journal of Marketing Research.

欢迎广大师生参加!