研究方向
量化营销模型，数字营销下的消费者决策，企业最优定价策略
期刊论文
Time-inconsistent Preferences and Strategic Self-Control in Digital Content Consumption Shuo Zhang, Tat Chan, Xueming Luo and Xiaoyi Wang. 2022 Marketing Science forthcoming
工作论文
Consumer Online Search and Purchase with Endogenous Channel Choice Shuo Zhang, Zhenling Jiang and Hai Che.
Trial and Adoption: Understanding Demand Drivers for New Products in a Mature, Non-Durable Categor Shuo Zhang, Tat Chan, Seethu Seetharaman and Sonja Radas
