Overview
Si ZUO
- Department:Marketing
- Phone: 52301584
- Title:Assistant Professor
- Email:sz549@sjtu.edu.cn
Employment:
· Assistant Professor of Marketing, Antai College of Economics and Management, Shanghai Jiao Tong University,
since August 2025
Education:
· Ph.D., Cornell University
· M.Sc., Hong Kong University of Science and Technology
· B.Sc., Sun Yat-sen University
Honors and Grants:
· Outstanding Paper Award, China Marketing International Conference, 2025
· Highly Innovative Paper Award, Chinese Marketing Association of Universities, 2025
· Hong Kong Research Grants Council (GRF), Co-Investigator, 2023
· NBER Innovation Research Boot Camp, Funded Attendee, 2023
· Emerging Market Theme Grant, SC Johnson College of Business, Cornell University, 2022
· Distinction in First-Year PhD Sequence, Cornell Economics Department, 2020
· Johnson Fellowship, Cornell University, 2019–2024
Research Interests:Quantitative marketing, industrial organization, platform, recommendation systems, rating algorithms.
Working Papers:
1. Personalization, Algorithmic Dependence, and Learning (with Omid Rafieian), Major Revision at Marketing Science
2. Price Signaling and Reputation Building: Evidence from a Service Platform (with Yangguang Huang and Chenyang Li), Covered by South China Morning Post, Under Review
3. Online Store Opening: Heterogeneous Effects and Implications for Shopping Malls (with Yangguang Huang and Chenyang Li), Awarded at CMIC 2025 and CMAU 2025
4. Coarse Ratings on Online Platforms
· Special Topics in Marketing Modeling
· Marketing Management
· Industrial Organization, Consulting and Business Strategy