Overview

Si ZUO

  • Department:Marketing
  • Phone: 52301584
  • Title:Assistant Professor
  • Email:sz549@sjtu.edu.cn
Profile
  • Employment:

    ·       Assistant Professor of Marketing, Antai College of Economics and Management, Shanghai Jiao Tong University, 

         since August 2025

    Education:

    ·       Ph.D., Cornell University

    ·       M.Sc., Hong Kong University of Science and Technology

    ·       B.Sc., Sun Yat-sen University

    Honors and Grants:

    ·       Outstanding Paper Award, China Marketing International Conference, 2025

    ·       Highly Innovative Paper Award, Chinese Marketing Association of Universities, 2025

    ·       Hong Kong Research Grants Council (GRF), Co-Investigator, 2023

    ·       NBER Innovation Research Boot Camp, Funded Attendee, 2023

    ·       Emerging Market Theme Grant, SC Johnson College of Business, Cornell University, 2022

    ·       Distinction in First-Year PhD Sequence, Cornell Economics Department, 2020

    ·       Johnson Fellowship, Cornell University, 2019–2024


Fold
Research
  • Research Interests:Quantitative marketing, industrial organization, platform, recommendation systems, rating algorithms. 

    Working Papers:

    1.     Personalization, Algorithmic Dependence, and Learning (with Omid Rafieian), Major Revision at Marketing Science

    2.     Price Signaling and Reputation Building: Evidence from a Service Platform (with Yangguang Huang and Chenyang Li), Covered by South China Morning Post, Under Review

    3.     Online Store Opening: Heterogeneous Effects and Implications for Shopping Malls (with Yangguang Huang and Chenyang Li), Awarded at CMIC 2025 and CMAU 2025

    4.     Coarse Ratings on Online Platforms



Fold
Teaching
  • ·       Special Topics in Marketing Modeling

    ·       Marketing Management

    ·       Industrial Organization, Consulting and Business Strategy


Fold