Employment:

·       Assistant Professor of Marketing, Antai College of Economics and Management, Shanghai Jiao Tong University, 

     since August 2025

Education:

·       Ph.D., Cornell University

·       M.Sc., Hong Kong University of Science and Technology

·       B.Sc., Sun Yat-sen University

Honors and Grants:

·       Outstanding Paper Award with Research Grant, Chinese Marketing Association of Universities, 2026

·       Best Oustanding Paper Award, Asia-Pacific Marketing Academy Annual Conference, 2026

·       Outstanding Paper Award, China Marketing International Conference, 2025

·       Highly Innovative Paper Award, Chinese Marketing Association of Universities, 2025

·       Johnson Fellowship, Cornell University, 2019–2024

Personal Website：https://www.si-zuo.com/

Research Interests：Quantitative marketing, recommendation systems, rating algorithms, platform. 

Working Papers:

1.     Personalization, Algorithmic Dependence, and Learning (with Omid Rafieian), Minor Revision at Marketing Science

2.     Price Signaling and Reputation Building: Evidence from a Service Platform (with Yangguang Huang, Chenyang Li and Shuo Zhang), Covered by South China Morning Post

3.     Online Store Opening: Heterogeneous Effects and Implications for Shopping Malls (with Yangguang Huang and Chenyang Li)

4.   Traffic Generation or Business Stealing? Nearby-Store Sales Responses to Online Promotions (with Xiao Xin Chen, Chenyang Li and Tianli Xia)  

5.     Coarse Ratings on Online Platforms

·       Special Topics in Marketing Modeling

·       Marketing Management

·       Industrial Organization, Consulting and Business Strategy