Publications
Articles View More
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Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
While most marketing studies have focused on what salespeople say, less is known about the persuasiveness of how they say it, particularly in the distinct contexts of customer acquisition and retention. This research investigates how salespeople's vocal brightness and loudness influence new and existing customers' purchase behavior. Based on two studies conducted in China (a field study using a large real-world dataset of over 8,000 telephone calls and a randomized controlled experiment)
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From an Interior Point to a Corner Point: Smart Crossover
Identifying optimal basic feasible solutions to linear programming problems is a critical task for mixed integer programming and other applications. The crossover method, which aims at deriving an optimal extreme point from a suboptimal solution (the output of a starting method such as interior-point methods or first-order methods), is crucial in this process. This method, compared with the starting method, frequently represents the primary computational bottleneck in practical applications. We
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A Simultaneous Column-and-Row Generation Solution Method for Liner Shipping Network Design
The liner shipping network design (LSND) problem involves creating regular ship rotations to transport containerized cargo between seaports. The objective is to maximize carrier profit by balancing revenue from satisfied demand against operating and transshipment costs. Finding an optimal solution is challenging because of complex rotation structures and joint decisions on fleet deployment, cargo routing, and rotation design. This work introduces a set partitioning-like formulation for LSND with
Books View More
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Variable 8: The Era of Aesthetics
The book posits that China has entered the “Era of Aesthetics,” in which consumer demand has shifted from functional satisfaction to aesthetic experience, making “beauty” a core competitive advantage for businesses, cities, and individuals. Drawing on case studies such as selfie culture, the cosmetic surgery industry, product design (e.g., thermos flasks and chain hotels), and community development projects (e.g., Xicun Courtyard in Chengdu, Fuliang in Jingdezhen), the book analyzes how aestheti
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Crossing the Divide: Telling China’s Story in the Evolution of Global Supply Chains
Crossing the Divide: Telling China’s Story in the Evolution of Global Supply Chains focuses on how China has integrated into global supply chains. Drawing on more than thirty case studies of multinational corporations, state-owned enterprises, and private firms, the book examines China’s role in globalized supply chains in the era of Globalization 4.0. It seeks to demonstrate that China’s emergence as a manufacturing powerhouse was not achieved overnight, but rather through incremental accumulat
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Research on Omnichannel Marketing in the Era of Mobile Internet
With the rapid advancement of mobile internet technologies, the channels through which firms interact with consumers have proliferated, fundamentally transforming consumption patterns. Focusing on the emerging trend of omnichannel development in the mobile internet era, this book draws on multiple sources of data—including laboratory experiments, field experiments, and survey data—to present research findings from the perspectives of firms, channel intermediaries, and consumers. Specifically, it
