Antai School of Business of Shanghai Jiaotong University,2003-present
Senior Consulter, Unicentury Consulting Co., 2001-2003
PhD, Business School, Shanghai JiaoTong University, 2001;
Master, Engineering School, Southeast University, 1997;
Bachelor, Engineering School, Southeast University, 1994

Brand equity; supply chain management; e-commerce

Current Research Focus on:
Identifying the characteristics of products or services which are more fit for sale on the internet. (e.g., standard, cheaper, branding, heavy-buying).
Identifying the different characteristics of products or services between B2B and B2C.
Analyzing the effect of website image on consumer behavior
Analyzing the impact of e-commerce on the retail marketing (e.g.. restaurant suppliers) in China
All of these studies hope to benefit companies enormously to incorporate the internet into their business model and overall marketing strategy.

Marketing, Distribution