Faculty

Ying ZHOU

  • Department of:Marketing
  • Phone:+86 (0)21 52302558
  • Title:Marketing Associate Professor
  • Email:zhouying@sjtu.edu.cn
Biography
  • Education:
    2001  MSc Management, Shanghai University of Finance and Economics


    Career:

    2000 - present  Antai College of Economics and Management
    1996 - 2000  Shanghai Agricultural College


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Research
  • Research Fields:

    Marketing, Channel Management
    The Exploring Research on Developing Strategy of New Business For Shanghai Building Material (Group) General Company. 2006
    Report on Independent Innovation of State-owned Enterprises in Shanghai. 2006
    Report on Expo Franchise of Qixing Co., Ltd. 2006
    Report on Channel Strategy of Shanghai  Golden Monkey Group Co.,LTD. 2005
    Report on the Marketing Strategies of Genetically Modified Product in China, 2005
    Report on Chain channels Developing Strategy of Cigarette industry. 2004 
    Report on Marketing Strategy of Shanghai Nonggongshang Group. 2000

    Publications in Refereed Journals & Books:
    July. 2007, The research on Customer Segmentation of Mobile Communication Industry based on Data Mining, Journal of Shanghai Jiao Tong University (Natural Science Edition).
    May. 2007, The Rational Thinking on Strategic Marketing, Shanghai Management Science.
    Dec. 2006, The Research on Precision Marketing Based on RBR Neural Networks, Industrial Engineering and  Management.
    Dec. 2005, A Research on the Business Development of Genetically Modified Food and the Relative Marketing Strategies, Journal of Shanghai Jiao Tong University (Agriculture Edition).
     

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Teaching
  • Teaching :Marketing, Channel  Management
    2006.12, The most popular teacher award of SJTU
    2005.1,  Philip Teaching Award

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