Faculty & Research

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Zhou Ying

Department of:  Marketing

Marketing Associate Professor

Phone:  +86 (0)21 52302558

Email:  zhouying@sjtu.edu.cn

Biography

Research

Education:
2001  MSc Management, Shanghai University of Finance and Economics


Career:

2000 - present  Antai College of Economics and Management
1996 - 2000  Shanghai Agricultural College


Research Fields:

Marketing, Channel Management
The Exploring Research on Developing Strategy of New Business For Shanghai Building Material (Group) General Company. 2006
Report on Independent Innovation of State-owned Enterprises in Shanghai. 2006
Report on Expo Franchise of Qixing Co., Ltd. 2006
Report on Channel Strategy of Shanghai  Golden Monkey Group Co.,LTD. 2005
Report on the Marketing Strategies of Genetically Modified Product in China, 2005
Report on Chain channels Developing Strategy of Cigarette industry. 2004 
Report on Marketing Strategy of Shanghai Nonggongshang Group. 2000

Publications in Refereed Journals & Books:
July. 2007, The research on Customer Segmentation of Mobile Communication Industry based on Data Mining, Journal of Shanghai Jiao Tong University (Natural Science Edition).
May. 2007, The Rational Thinking on Strategic Marketing, Shanghai Management Science.
Dec. 2006, The Research on Precision Marketing Based on RBR Neural Networks, Industrial Engineering and  Management.
Dec. 2005, A Research on the Business Development of Genetically Modified Food and the Relative Marketing Strategies, Journal of Shanghai Jiao Tong University (Agriculture Edition).