Work Exerience
2023- Associate Professor in Marketing, Antai Economics and Management College, Shanghai Jiao Tong University
2020- Assistant Professor in Marketing, Antai Economics and Management College, Shanghai Jiao Tong University
Education
2014-2020 Washington University in St. Louis Ph.D. in Economics,
2010-2014 Shanghai Jiao Tong University, B.A. in Economics (graduate with honor)
Awards and grants
2023 Marketing Science and Innovation Conference Best Paper Award (Second Prize)
2022 Shanghai High-level Overseas Talents
2022 National Natural Science Foundation of China（NSFC）
2021 Shanghai Pujiang Program
2021 Best Student Paper Award, China Marketing International Conference
2018-2019, Dissertation Fellowship, Washington University in St. Louis
2015-2018, Teaching Assistantship, Washington University in St. Louis
2014-2015, University Fellowship, Washington University in St. Louis
2014, Shanghai Graduate with Honor, Shanghai Jiao Tong University
2014, Outstanding Honor Thesis,Shanghai Jiao Tong University
2013, Meritorious Winner, Mathematical Contest in Modeling
2013, Excellence innovation project, Shanghai Jiao Tong University,
2013, National Scholarship (Top 1%), Shanghai Jiao Tong University
2012, National Scholarship (Top 1%), Shanghai Jiao Tong University
Research interests
Quantatitive Marketing Models，AI-driven Marketing Strategy, Data-driven Digital Platform Governance Policy，Optimal ricing
Selected Publication
Time-inconsistent Preferences and Strategic Self-Control in Digital Content Consumption Shuo Zhang, Tat Chan, Xueming Luo and Xiaoyi Wang. 2022 Marketing Science
Algorithm Aversion: Evidence from Ridesharing Drivers with Meng Liu, Xiaocheng Tang, Siyuan Xia, Yuting Zhu (forthcoming at Management Science)
Course
Marketing Engineering and Marketing Models
New Retailing
Research topics and thesis writing
Doing Marketing in China (MIB)
Research methods in Quantatitive Marketing Research（PhD）
