Overview

Shuo ZHANG

  • Department:Marketing
  • Phone:+86 (0)21 62932618
  • Title:Associate Professor
  • Email:shuozhang@sjtu.edu.cn
Profile
  • Work Exerience

    2023- Associate Professor in Marketing, Antai Economics and Management College, Shanghai Jiao Tong University

    2020- Assistant Professor in Marketing, Antai Economics and Management College, Shanghai Jiao Tong University

    Education

    2014-2020 Washington University in St. Louis Ph.D. in Economics, 

    2010-2014 Shanghai Jiao Tong University, B.A. in Economics (graduate with honor)

    Awards and grants

    2023 Marketing Science and Innovation Conference Best Paper Award (Second Prize) 

    2022 Shanghai High-level Overseas Talents

    2022 National Natural Science Foundation of ChinaNSFC

    2021 Shanghai Pujiang Program 

    2021 Best Student Paper Award, China Marketing International Conference

    2018-2019, Dissertation Fellowship, Washington University in St. Louis

    2015-2018, Teaching Assistantship, Washington University in St. Louis

    2014-2015, University Fellowship, Washington University in St. Louis

    2014, Shanghai Graduate with Honor, Shanghai Jiao Tong University

    2014, Outstanding Honor Thesis,Shanghai Jiao Tong University

    2013, Meritorious Winner, Mathematical Contest in Modeling 

    2013, Excellence innovation project, Shanghai Jiao Tong University, 

    2013, National Scholarship (Top 1%), Shanghai Jiao Tong University 

    2012, National Scholarship (Top 1%), Shanghai Jiao Tong University 



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Research
  • Research interests

    Quantatitive Marketing Models,Data-driven digital platform policy, Digital platform Consumer decisions in online marketing,Optimal pricing policy

    Selected Publication

    Time-inconsistent Preferences and Strategic Self-Control in Digital Content Consumption Shuo Zhang, Tat Chan, Xueming Luo and Xiaoyi Wang. 2022 Marketing Science

    Working Papers

    Algorithm Aversion: Evidence from Ridesharing Drivers with Meng Liu, Xiaocheng Tang, Siyuan Xia, Yuting Zhu (forth coming at Management Science)

    Consumer Online Search and Purchase with Endogenous Channel Choice with Zhenling Jiang and Hai Che. 

    Trial and Adoption: Understanding Demand Drivers for New Products in a Mature, Non-Durable Categor with Tat Chan, Seethu Seetharaman and Sonja Radas



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Teaching
  • Course

    Marketing Engineering and Marketing Models

    New Retailing

    Research topics and thesis writing 

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