Liangyan Wang is a Tenured Professor of the Marketing Department at Antai College of Economics and Management, Shanghai Jiao Tong University. She completed her Ph.D. degree in Marketing from the University of California, Irvine. She was a visiting Associate Professor for one year at the Carlson School of Management, University of Minnesota, USA. Her research interests primarily relate to brand management and consumer behavior in general. Her work appears in top journals such as Strategic Management Journal、Journal of Marketing Research、 Journal of Consumer Research、 Psychological Science and Journal of Consumer Psychology.

Selected Publications：

1.  “Effects of Directly and Indirectly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements,” with C. Pechmann (2010). Journal of Marketing Research, 47 (1), 134-145.

2.  “Idleness aversion and the need for justified busyness,” with Hsee, C.K., X. Yang (2010). Psychological Science, 21(7), 926-930.

3.   “Outcome, Time and Risk Differ Similarly Between Joint and Single Evaluations,” with Hsee, C.K., J. Zhang, and S. Zhang (2013). Journal of Consumer Research, 40(1), 172-184.

4. “Discounting over Subjective Time: Subjective Time Perception Helps Explain Multiple Discounted Utility Anomalies,” with Y. Wang and R. Keller (2015). International Journal of Research in Marketing, 32 (4), 445-448. 

5.  “The Performance Effects of Creative Imitation on Original Products: Evidence from Lab and Field Experiments,” with B. Wu, C. Pechmann, and Y. Wang (2023). Strategic Management Journal, 44(1): 171– 196. (https://onlinelibrary.wiley.com/doi/10.1002/smj.3094)

6. “When the “Charm of Three” Fades: The Impact of Number of Claims and Mental Imagery on Persuasion,” with E. Chan, H. Chen, H. Lin and X. Shi (2022). Journal of Consumer Psychology, 2(3): 484-491. (https://doi.org/10.1002/jcpy.1256)

7. “Are Concave Ads More Persuasive? The Role of Immersion,” with Gohary A. and E. Chan (Forthcoming).  Journal of Advertising (https://doi.org/10.1080/00913367.2023.2216262)

8. "A Rose by Any Other Name Would Smell as Sweet? The Impact of Hierarchical Labeling on Consumers’ Choices in Tiered Pricing Plans," with X. Deng, and H. Chen (Forthcoming). Marketing Letters.(https://link.springer.com/article/10.1007/s11002-023-09694-3)

9.  “Tool Anthropomorphism Reduces People’s Reward for Tool Users,” with J. Huang, and E. Chan (2023). Journal of Business Research.(https://authors.elsevier.com/a/1h~9JXj-jfuAc)

TEACHING EXPERIENCE IN MARKETING
Shanghai Jiao Tong University
Consumer Behavior (消费者行为)  2009  Eval: 94/100
Global Marketing （国际营销）   2010  Eval: 95/100
University of California, Irvine
Principles of Marketing (市场学原理) 2007 Eval: 3.7/4