CURRENT RESEARCH INTEREST

Service Operation, Operation in Emerging Business Models, Supply Chain Management, Data-Driven Optimization, Empirical Study

CURRENT APPOINTMENT

• Professor., Antai College of Economics and Management, Shanghai Jiao Tong University, China, August 2017 - Present

• Associate Professor., Antai College of Economics and Management, Shanghai Jiao Tong University, China, August 2013 - July 2017

• Assistant Professor., Antai College of Economics and Management, Shanghai Jiao Tong University, China, August 2010 - July 2013

EDUCATION

• Ph.D., Industrial and Systems Engineering, Lehigh University, USA, August 2008

• M.S., Industrial and Systems Engineering, Lehigh University, USA, May 2006

• B.S., Electronic Engineering, Shanghai Jiao Tong University, China, July 2001

PREVIOUS WORK EXPERIENCE

• Postdoctoral Scholar, Department of Industrial and Systems Engineering, Lehigh University, January 2010 – July 2010

• Postdoctoral Scholar, Department of Industrial Engineering and Operations Research, University of California, Berkeley, September 2008- December 2009

• Consultant, BearingPoint Business Consulting Co., Shanghai, China, May 2002- August 2003

• Consultant, Arthur Andersen Business Consulting Co., Shanghai, China, August 2001- April 2002

HONORS AND AWARDS

1. MSOM Best Paper Award, 2018

2. Third Prize, Young Faculty Teaching Competition at Shanghai Jiao Tong University, 2017

3. Third Prize, Teaching Competition at Antai College of Economics and Management, Shanghai Jiao Tong University, 2017

4. First Prize, INFORMS Energy, Natural Resources & Environment Young Researcher Prize, 2014

5. Best Lecturer in School of Management, Shanghai Jiao Tong University, 2014 (voted by students)

6. Advisor of Excellent Bachelor Thesis (Top 1%), Shanghai Jiao Tong University, 2013

7. Best Reviewer Award, Omega, 2013

8. 3rd prize, Best Paper Award, Chinese Scholars Association for Management Science and Engineering (CSAMSE) Conference 2012

9. Paper is Highlighted in IIE Magazine on June 2012

10. M&SOM Student Paper Competition, Finalist, 2009

11. IIE Pritsker Doctoral Dissertation Award, 2nd Place, 2009

Publication

32. Peng, Z., C. Li , Y. Rong , Z. Luo , G. Ma, and M. Zhao, 2026. Flexible Data Aggregation for Prediction and Decision Making with Contextual Information: Applications in Retailing. Manufacturing & Service Operations Management, 28(4):1091-1111.

31. Chen, Y., T. He, Y. Rong, and Y. Wang, 2026. An integer programming approach for quick-commerce assortment planning. Management Science, 72(10):8789-8809.

30. Wang, M., G. Shang, Y. Rong, and M. Galbreth, 2025. Order Basket Contents and Consumer Returns. Decision Sciences, 56 (2), 144-170.

29. Li, X., Y. Rong, R. Zhang, and H. Zheng, 2025. Online Advertisement Allocation under Customer Choices and Algorithmic Fairness. Management Science, 71 (1), 825-843.

28. Mao, W., L. Ming, Y. Rong, C.S Tang, and H. Zheng, 2025. Faster Deliveries and Smarter Order Assignments for an On‐Demand Meal Delivery Platform. Journal of Operations Management, 71(2), 220-245.

27. Feng, X., Y. Rong, X. Tian, M. Wang, and Y. Yao, 2025. When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce. Production and Operations Management, 34(12), 3978–3997.

26. Peng, Z., Y. Rong, and T. Zhu, 2024. Transformer-Based Choice Model: A Tool for Assortment Optimization Evaluation. Naval Research Logistics, 71(6), 854-877

26. Ding, J., T. Huh, and Y. Rong, 2024. Feature-Based Inventory Control with Censored Demand. Manufacturing & Service Operations Management, 26(3), 1157-1172

25. Gao, J., Y. Rong, X. Tian, and Y. Yao, 2024. Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail. Information Systems Research, 35(1), 16-27

24. Ho, CY., N. Kim, Y. Rong, and X. Tian, 2022. Promoting Mobile Payment with Price Incentives, Management Science, 68(10), 7614-7630

23. Mao, W., L. Ming, Y. Rong, C.S Tang and H. Zheng, 2022. On-Demand Meal Delivery Platforms: Operational Level Data and Research Opportunities, Manufacturing & Service Operations Management, 24(5), 2535-2542

22. Chu, L., Y. Rong and H. Zheng, 2022. Strategic Benefit of Request for Quotation, Operations Research, 70(3), 1410-1427

21. Feng, X., Y. Rong, Z.-J. M. Shen, and L. V. Snyder, 2022. Pricing During Disruptions: Order Variability versus Profit, Decision Sciences, 53(4), 646-680

20. Zheng, H. and Y. Rong, 2021. Flexibility in Matching, Fundamental Research, 1(5), 627-630

19. Jeon, D., M. K. Lim, Z. Peng, and Y. Rong, 2021. Got organic milk? Joint inventory model with supply uncertainties and partial substitution. Operations Research Letters, 49(5), 663-670

18. Li, S., K. Chen, and Y. Rong, 2020. The Behavioral Promise and Pitfalls in Compensating Store Managers, Management Science, 66(10), 4359-4919

17. He, L., Y. Rong, and Z.-J. M. Shen, 2020. Product Sourcing and Distribution Strategies under Supply Disruption and Recall Risks, Production and Operations Management, 29(1), 9-23

16. Luo, J., Y. Rong, and H. Zheng, 2020. Impacts of Logistics Information on Sales: Evidence from Alibaba, Naval Research Logistics, 67(8), 646-669

15. Chen, J., M. Dong, Y. Rong, and L. Yang, 2018. Dynamic Pricing for Deteriorating Products with Menu Cost, Omega, 75, 13-26

14. Rong, Y., Z. Atan, and L. V. Snyder, 2017, Heuristics for Base-Stock Levels in Multi-Echelon Distribution Networks, Production and Operations Management, 26(9), 1760-1777

13. Rong, Y., L. V. Snyder, and  Z.-J. M. Shen, 2017, Bullwhip and reverse bullwhip effects under the rationing game, Naval Research Logistics, 64(3), 203–216

12. He, L., H.Y. Mak, Y. Rong, and Z.-J. M. Shen, 2017. Service Region Design for Urban Electric Vehicle Sharing Systems, Manufacturing & Service Operations Management, 19(2), 309-327

11. Snyder, L. V., Z. Atan, P. Peng, Y. Rong, A. Schmitt, and B. Sinsoysal, 2016. OR/MS Models for Supply Chain Disruptions: A Review, IIE Transactions, 48(2), 89-109

10. Rong, Y., Y. Chen, and Z.-J. M. Shen, 2015. The Impact of Demand Uncertainty on Product Line Design under Endogenous Substitution, Naval Research Logistics, 62(2), 143-157 

9. Sheng, L., H. Zheng, Y. Rong, T. Huh, 2015, Flexible System Design: a Perspective from Service Levels, Operations Research Letters, 43(3), 219–225

8. Mak, H.Y., Y. Rong and J. Zhang, 2015, Appointment Scheduling with Limited Distributional Information, Management Science, 61(2), 316-334

7. Lim, M., H.Y. Mak, Y. Rong, 2015, Toward Mass Adoption of Electric Vehicles: Impacts of the Range and Resale Anxieties, Manufacturing & Service Operations Management, 17(1), 101-119

6. Mak, H.Y., Y. Rong and J. Zhang, 2014, Sequencing Appointments for Service Systems Using Inventory Approximations, Manufacturing & Service Operations Management, 16(2), 251-262

5. Mak, H.Y., Y. Rong, and Z.-J. M. Shen, 2013. Infrastructure Planning for Electric Vehicles with Battery Swapping, Management Science, 59(7), 1557-1575

4. Rong, Y., Z.-J. M. Shen, and C.A. Yano, 2012. Cheaper by the Pallet? Multi-Item Procurement with Standard Batch Sizes, IIE Transactions, 44(6), 405-418 (Paper is Highlighted in  Industrial Engineer Magazine on May 2012)

3. Rong, Y., L. V. Snyder, and Y. Sun, 2010. Inventory Sharing under Decentralized Preventive Transshipments, Naval Research Logistics, 57(6), 540-562

2. Rong, Y., Z.-J. M. Shen, and L. V. Snyder, 2009. The Impact of Ordering Behavior on Order-Quantity Variability: A Study of Forward and Reverse Bullwhip Effects, Flexible Services and Manufacturing Journal, 20(1), 95-124.

1. Ross, A. M., Y. Rong, and L. V. Snyder, 2008. Supply Disruptions with Time-Dependent Parameters, Computers and Operations Research, 35(11), 3504-3529.

Research Grants

1. Behavioral Operations Management under Complex Environment, NSFC grant # 72331006, PI, 2024-2028

2. Operations Management, NSFC grant # 72025201, PI, 2021-2025

3. Optimization of Service Operations, NSFC grant # 71522009, PI, 2016-2018

4. The Demand Model in Supply Chains under Stock Competition and Price Fluctuation and Its Empirical Evidence, NSFC grant # 71202068, PI, 2013-2015

Shanghai Jiao Tong University

1. SC Design and Management (Master/PhD)     

2. Applied Business Modeling (Master/PhD)

3. Operations Management (MBA) 

4. Operations Management (undergraduate)    

5. Logistics and SCM (undergraduate)              

6. Special Topics in SCM (undergraduate)      

Lehigh University

1. IE 112: Software Tools