Faculty

Wei LV

  • Department of:Marketing
  • Phone:+86 (0)21 62932725
  • Title:Professor
  • Email:wlu@sjtu.edu.cn
Biography
  • Lu Wei is a professor and doctoral supervisor at Antai College of Economics and Management, Shanghai Jiao Tong University. Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University. Mainly engaged in marketing, strategic management, big data and AI marketing research.

     

    Education background:

    2016.06 -2016.08 Massachusetts Institute of Technology Sloan School of Management

    Senior visiting scholar

    2002.04 -2002.06 INSEAD School of Management, France

    Senior visiting scholar

    2001.01 —2001.06 Sloan School of Management, Massachusetts Institute of Technology, USA

    Senior visiting scholar

    1996.09 -1997.01 Massachusetts Institute of Technology Sloan School of Management

    Senior visiting scholar

    1991.02 -1996.06 PhD candidate in the Department of Economics and Management, Fudan University

    Received a PhD in Economics

    1994.10 -1996.04 University of Southern California School of Business

    A visiting scholar

    1986.09 -1989.07 Postgraduate in the Department of Economics and Management, Fudan University

    Obtained a master's degree in economics

    1982.09 -1986.07 Bachelor of Management Science, Fudan University

    Bachelor of Science degree

     

    work experience

    2019.09 --now Director of AI and Marketing Research Center, Antai College of Economics and Management, Jiaotong University

    2014.10—now Professor and PhD supervisor, Department of Business Administration and Marketing, Antai College of Economics and Management, Jiaotong University

    2004.01-2014.10 Department of Business Administration, Antai College of Economics and Management, Jiaotong University

    Professor and Doctoral Supervisor, Antai College of Economics and Management, Jiaotong University

    associate dean

    2003.04-2003.12 Department of Business Administration, Antai School of Management, Jiaotong University

    Professor, Antai School of Management, Jiaotong University

    associate dean

    2001.11—2003.03 Department of Marketing, School of Management, Fudan University

    Professor, School of Management, Fudan University

    Assistant Dean

    2001.01 — 2001.10 Department of Marketing, School of Management, Fudan University

    School of Management, Fudan University

    Professor of IMBA Program, School of Management, Fudan University

    Assistant Dean

    director

    1997.02-2000.12 Department of Economics and Management, School of Management, Fudan University

    School of Management, Fudan University

    Fudan University School of Management IMBA Program

    Associate Professor, Nordic Project, School of Management, Fudan University

    Assistant Dean

    director

    director

    1996.04-1997.01 Deputy Director of MBA Program, School of Management, Fudan University

    1991.09-1996.03 Deputy Director, Training Department, School of Management, Fudan University

    1991.08-1996.03 Lecturer, Department of Economics and Management, School of Management, Fudan University

    1989.08-1991.08 Assistant Professor, Department of Economics and Management, School of Management, Fudan University

     

    Award status

    2020.12 Antai School of Economics and Management MBA Outstanding Instructor Award

    2013.07 Best Professor in Marketing, 2013 "The 4th Asia’s Best B-School Awards" (4th Asia’s Best B-School Awards)

    2013 First Prize of Shanghai Teaching Achievement Award-Multi-disciplinary, multi-level, all-round collaborative training of compound application talents: China Global Operation Leadership Project

    2013 Second Prize of Shanghai Teaching Achievement Award-Design and Implementation of the Quality Evaluation System of Economics, Management, Master and Doctoral Teaching Based on Talent Training Goals and Circulation Improvement

    2006.06 Antai College of Economics and Management 2005 Most Popular Teacher Award for Graduate Students

    2006.04 China Marketing Association Annual Outstanding Paper Award

    2005.09 Higher Education National Teaching Achievement Award, National Second Prize

    —— Construction and promotion of MBA education brand of Shanghai Jiao Tong University

    2000.12 Shanghai Municipal Government Shanghai Outstanding Education Award-Fudan University MBA

    2000.10 Esquel Scholarship

    2000.03 "Outstanding Performance Award" in Asian MBA Entrepreneurship Competition

    1999.10 Esquel Scholarship

    1999.09 Baosteel Group "National Outstanding Young Teacher Award"

    1999.09 "Shanghai Outstanding Young Teacher Award" by Shanghai Municipal Government

    1999.05 "Shanghai Excellent Case Award" by Shanghai Automobile Industry Development Foundation

    1999.03 Overall champion of Asian MBA Entrepreneurship Competition and awarded the honorary certificate of Fudan University

    1998.12 The first prize of "Aijian Special Fund Teaching Scholarship"

    1998.10 Norwegian Hydro Company Visiting Europe Research Fund Award

    1998.02 Second Prize of "Citibank Teaching Scholarship"

    1997.12 First Prize of "Citibank Teaching Scholarship"

    1988.04 Champion of Asian College Debate Competition

     

    Current academic position

    2006.04 - now the director of the Academic Committee of China Marketing Association

    2007.10 - current Korean Journal of Marketing Editor (Editor)

    2016.10-Today China JMS Editor (Editor)

     

    Current social position

    2017.3---now

    2016.1---present Luolai Life Co., Ltd.

    Independent Director of Shandong Wohua Pharmaceutical Technology Co., Ltd.

    Independent director

    2015.05-2021.05 Lujiazui Finance and Trade Development Zone Co., Ltd. Independent Director

    2012.5--now China Yongda Automobile Service Co., Ltd. Independent Director

    2007.12-2013.12 Shanghai Guangdian Electric (Group) Co., Ltd. Independent Director

    2019.06-Now Independent Director of Shanghai Guangdian Electric (Group) Co., Ltd.


More
Research
  • Major research fields:Consumer behavior,Marketing, Strategic management, Data mining 

     

    RESEARCH PROGRAMS

    2020

    National Nature Science Program “Consumers’ trust and fear under AI environment” 71972130



    2013

    National Nature Science Program “Focusing on Price or Information? Quality Inference for Culture Product in the context of Price Unfairness Perception” 71372105



    2010

    National Nature Science Program “Saving and Spending: the influence of self-construal on dynamics of self-regulation ”71072058



    Jan .2009  Dec.2012

    National Nature Science Program “Research on the Urban consumers in China” 70832004

     

    2009

    Shanghai Planning Office of Philosophy and Social Science Program “A Research on the effect of Cooperation Mergers and Acquisitions on the Corporation Performance based on Organizational learning and Cultural Conflicts Factors” 2009BJB017



    Jan .2008  Dec.2010

    National Nature Science Program “A temporal orientation and mortality salience based study on consumer's hedonic versus utilitarian choice” 70772063

     

    Sep.2007  Oct.2008

    RCMRC ProgramA study of company’s co-opetition co-operation based on agglomeration effect

     

    Jan .2008  Dec.2010

    Ministry of Education Program “Research on the consumer's personal credit based on the behavior of using revolving credit” 07JA630057

     


    PUBLICATIONS

    1.

    The influence of self construction on savings and consumption choice: A study of consumption for oneself or for others and the status symbol of products

    Zeng Shiqiang, Lu Wei

    Shanghai Jiao Tong University Press

    Dec.2019






    2.

    Relationship governance model under different competition and cooperation structures in value network

    Lu Wei, Chen Yutian

    Shanghai Jiao Tong University Press

    Dec.2019






    3.

    The influence of personal psychological characteristics on savings and consumption behavior

    Lu Wei, Pan Li

    Shanghai Jiao Tong University Press

    Dec.2019






    4.

    Advertising: All Media Marketing Communication

    Lu Wei, Zhou Yin

    Beijing Normal University Press

    Dec.2018






    5.

    Utilitarian or Hedonic--Customer Choice and Marketing Orientation

    Lu Wei, Li YuFeng

    Shanghai Jiao Tong University Press

    Dec. 2011






    6.

    Strategy Management

    Lu Wei, Zhou Yin

    Wuhan University of Technology Press

    Aug. 2010






    7.

    Research on Co-opetition among Companies Based on the Effect of Industrial Clusters in Metropolis Circle of Yangtze River Delta

    Lu Wei

    Shanghai People's Publishing House,Truth & Wisdom Press

    Dec. 2009






    8.

    Strategic Management (Competition And Globalization) (Translation)

     

    Michael A. Hitt; Lu Wei (translator)

    China Machine Press

    Sep. 2009

    9.

    Strategy Management 8thEdition (translator)

     

    Michael A. Hitt, R Duane Ireland, Robert E Hoskisson; Lu Wei (translator)

    China Renmin University Press

     

    Jun. 2009

    10

    Enterprise Environment Case (Translation)

     

    David W. Conklin; Lu Wei (translator)

    Shanghai People's Publishing House

    Aug. 2008

    11.

    Precision marketing

     

    Lu Wei

    Posts & Telecom Press 

     

    Jan. 2008

    12.

    Precise Marketing of Telecommunication Industry: Analysis and Operation

     

    Lu Wei

    Posts & Telecom Press

    Nov. 2007

    13.

    Introduction of Business Data Ming (translator)

     

    David Olson, Shi Yong; Lu Wei (translator)

    China Machine Press

     

    Aug. 2007

    14.

    Strategic Marketing: Planning rather than Decision 

    Lu Wei, Zhou Yin

    China Machine Press

     

    July. 

    2007

    15.

    Enhancing customer value in the retail banking sector

     

    Lu Wei

    Posts & Telecom Press

    Mar. 2007

    16.

    Advertising

     

    Lu Wei

    Beijing Normal university Press

     

    Sep. 2006

    17.

    High precision Marketing in Telecom Industry 

     

    Lu Wei

    People Postage Press

    Jul. 2006

    18.

    Strategy Management

     

    Michael A. Hitt; Lu Wei (translator)

    Fudan University Press

    Jan. 2006






    19.

    Strategic Management-Competitive and Globalization- Exercises (translator)

    Michael A. Hitt; Lu Wei (translator)

    China Machine Press

    Aug. 2003






    20.

    Strategic Management - Cases (translator)

    Michael A. Hitt; Lu Wei (translator)

    China Machine Press

    Oct. 2002






    21.

    Strategic Management-Competitive and Globalization (translator)

     

    Michael A. Hitt; Lu Wei (translator)

    China Machine Press

    Jul. 2002

    22.

    The Knowledge Advantage - 14 Visionaries Define Marketplace Success in the New Economy (translator)

     

    Rudy Ruggles, Dan Oltshouse; Lu Wei (translator)

    China Machine Press

    Jan. 2002

    23.

    The Battle in the Air – the  Intrinsic and China wireless Industry

     

    Lu Wei

    Ivey School Publisher

    Jun. 2001

    24.

    Shanghai G.K.N. Drive Shaft Co.Ltd. A.B.C.

    Lu Wei

    Shanghai Finance & Economics Publisher

     

    July 1999

    25.

    Enterprise Marketing

    Lu Wei

    Fudan Publisher

    Mar. 1999

    26.

    Modern enterprise market innovation

    Lu Wei

    Shan Xi People Publisher

     

    Sep. 1998

    27.

    Enterprise Strategic Management 

    Lu Wei

    Fudan Publisher

    Nov. 1997

    28.

    Management

    Marketing

    Lu Wei

    Fudan University Publishing House

     

    Aug. 1995

    29.

    Management of Joint Companies

     

    Lu Wei

    Fudan publisher,          

    Deputy Chief Editor

     

    Jun. 1994

    30.

    Business Public Relations

    Lu Wei

    Shanghai Science and Technology Publishing House. Chief Editor

    Oct. 1993

     

    CONFERENCE PAPERS

    1.

    Is “Like” Equal to “Love”? Investigating Brand Love in Social Media Brand Communities

    2019 AIBSEAR Cebu Conference




    2.

    Buyers Are More Impatient Than Sellers: The Timing of Peak Influences Satisfaction in Experiential Purchase

    2016 Association for Consumer Research North American Conference




    3.

    How does CSR Affect Firm Innovation?

    —The Salient Role of Social Captital

    JMS Annual




    4.

    I Paid More than You (Before)?! 

    The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

    CMAU Annual Conference and Doctoral Consortium




    5.

    Frugality and Hyperopia: Comparison of the Two Types of Traits Which Lead to Underconsumption

    Chinese Academy of Management Annual Meeting 




    6.

    The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

    AMA Summer Educator’s Conference




    7.

    The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

    ACR North American Conference




    8.

    The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

    JMS Annual




    9.

    A Study on the Perceptions of Human Resource Management in China

     

    Proceedings of the Sixth WICEB

    10.

    A Research on License Amount in 3G Mobile Market Based on Option Game

     

    Proceedings of the Sixth WICEB

    11.

    Modeling customer potential value: the case of a Chinese commercial bank

     

    Proceedings of the Fifth WICEB

    12.

    Construction and Application of Cross-Selling Model of Retail Bank in China

     

    Proceedings of ICSSSM 05

    13.

    Comparative study on the methods dealing with multicollinearity

     

    Proceedings of 2005 ICMSE


    JOURNAL PAPERS

    1.

    Challenges and prospects of AI marketing research

    Management Science




    2.

    Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

    Journal of Business Research




    3.

    The choice of saving and consumption -- the influence of consumption oriented subject and product status attribute on self construction

    Shanghai Management Science




    4.

    Crisis management of food security scandals in China Motivations and solutions towards purchase intention

    Journal of Consumer Behavior




    5.

    Entrepreneurial OrientationAmbidextrous Innovation and Enterprise Competitive Advantage

    Industrial Engine- ering and Management




    6.

    Research on the Preference of Sadness to Different Foods

    Shanghai Management Science




    7.

    Research on the Implicit and Explicit Effect of Adverse Events on Brand Trust Destruction

    Shanghai Management Science




    8.

    Research on Integrated Psychological Model of

    Consumer Adoption of Energy-efficiency Label

    Soft Science




    9.

    how post-purchase promotion uncertainty influences price unfairness

    Modernization of Management




    10.

    Crisis management of food security scandals in China: Motivations and solutions towards purchase intention

    Journal of Consumer Behavior




    11.

    The Independent’s Stinginess to Others and the Interdependent’s Stinginess to Self: Impacts of Self-Construal and Spending on Self versus Others on the Saving and Spending 

    Management Review         




    12.

    I Paid More Than You (Before)?! The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

    Social Science Electronic Publishing




    13.

    An empirical study of brand value based on theories of behavioral economics

    Economic management




    14.

    Effect of Exchange Rate between Virtual Money and Real Currency on Spending Money

    Shanghai management science




    15.

    Research of Small Businesses Conformity on Choice of Payment Methods

    Industrial Engineering and Management




    16.

    The Underlying Mechanism for the Construal Fit on Advertising: Communication Effect Based on Affection, Product Attribute and Argument Strength

    Journal of Shanghai Normal University (Philosophy & Social Sciences Edition)




    17.

    Impacts of Product Status and Self-Construal on Saving and Spending Decisions

    Economic Management




    18.

    Study on time preference in China: An empirical study based on fast food brand priming effect

    Shanghai Management Science




    19.

    Influence of Executive Pay Gap on Corporate R&D Intensity: Based on the Perspective of Tournament Theory

    Soft Science




    20.

    The Impact of Mental Stimulation on Consumer Purchase Intention towards Self-development Culture Products

    Journal of Psychological Science




    21.

    Hungry People Prefer Immediate Rewards, the Effect of Hunger on Intertemporal Choice

    Journal of Marketing Science




    22.

    Determinants of credit card debt: differentiating between revolving credit debt and petty installment loan in china

    Journal of Consumer Behaviour




    23.

    Anonymity Plays a Part: the Informational Influence on Savings and Consumption

    Journal of China University of Geosciences (Social Sciences Edition)




    24.

    Savings vs. Consumptions: Influence of Group Norm on Self-construal

    East China Economic Management




    25.

    Effect of Exchange Rate between Virtual Money and Real Currency on Spending Money

    Shanghai Management Science




    26.

    Saving and Spending: the Influence of  Self-Construal on Resolving Goal  Conflict

    Management Review




    27.

    Saving and Spending: Reviewing from the Perspective of Consumer Behavior

    Soft Science




    28.

    A Study on the Impact of Gift Dual-dimensionality Attributes on Purchase  Intention of Gift-- Based on Fishbein's Model of Reasoned Action

    Industrial Engineering and Management




    29.

    Application and Revision of Self-construal Scale among Working Adults

    China Journal of Health Psychology




    30.

    Corporate Governance, Experience Learning and Corporate Serial Acquisition——Evidence from Chinese listed firms

    Year book of Chinese enterprises' mergers and acquisitions in 2012




    31.

    Institutional Constraint, National Cultural Difference and Cross-border M & A Performance of Companies—Competitive Intermediary Effect of National Cultural Difference

    Shanghai Management Science




    32.

    Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

    Journal of Business Research




    33.

    How to Manage the Business  in High-Cost Environment

    Liberation Daily




    34.

    ODM and Strategic Alliance Decision In the Time of High-Tech Innovation

    Science and Technology Management Research




    35.

    Corporate Governance, Experience Learning and Corporate Serial Acquisition——Evidence from Chinese listed firms

    Journal of  Finance and Economics




    36.

    Institutionalization, Partnership Construction and Role Performance: Hybrid Governance Mode and The Empirical Study with Asia Industrial Distribution Channel

    Management World 




    37.

    The empirical research on factors influencing urban consumers' trust in consumer goods industry

    Journal of Chinese Marketing




    38.

    A Review on Domestic And International consumers' gift-giving behavior

    Modern Management Science




    39.

    The Influence of Utilitarian and Hedonism Attributes of Products on Consumer Satisfaction

    Journal of Yunnan University of Finance and Ecnomics




    40.

    Demographic, attitude, personality and credit card feature correlates of credit card debt: a view from China

    Journal of Economic Psychology




    41.

    A review of the consumer credit use and credit debt

    East China Economic Management




    42.

    Research on Only A Child Generation Consumers’ Luxury Goods Purchasing Motivation Based on Consumer Decision-Making style Segmentation

    Industrial Engineering and Management




    43.

    Review On Country-of-Origin Effect

    Shanghai Management Science




    44.

    The Strategic Management at the Cross Roads and the Opportunities brought for the Chinese Enterprises

    Management World




    45.

    Is credit card debt still far away from Chinese consumers?

    Wenhui Daily 




    46.

    Recommendation-based trust model for P2P E-commerce systems

    Journal of Harbin University of Commerce(Natural Sciences Edition)




    47.

    The Impact of Attitude Variables on the Credit Debt Behavior

    Nankai Business Review




    48.

    Research on Impact of the Third-person Effect Perception on the Celebrity Advertising Effect

    Soft Science




    49.

    Are Demographic Variable the Effective Indicator to Predict Credit Debt Behavior?

    Economic Management




    50.

    Research on Spending Money vs. Spending Time based on Consumer‘s Hedonic and Utilitarian Choice

    Modern Management Science




    51

    The research on the effect of corporation perceived agglomerationon the co-opetition and corporation performance

    Industrial Engineering and Management




    52

    Research on the influence of post-impulse buying evaluation based on Price bundling promotion

    Soft Science




    53

    Break Through Crisis: The Enterprise Rethinking Of Competition And Cooperation Strategies

    Wenhui Daily




    54

    Ternial Precision Marketing based on Consumer Behavior

    Enterprise Management




    55

    Analysis of the System Dynamics of Interpersonal Mutual-trust in the Organization

    Modern Management Science




    56

    The research on product crisis attribution based on brand loyalty

    Industrial Engineering and Management




    57

    Explorative Research on involving credit use on attitude behavior prospective  As University students as subjects

    Shanghai Management Science




    58

    Telecom Customer Churn Alert and Retention Model Deasign and Application

    Mobile Communications




    59

    Exploration of the relationship between China's consumption patterns and the stimulation on domestic demand - reasonably guide practical and pleasure-seeking consumption in order to stimulate domestic demand

    Price:Theory & Practice




    60

    The analysis of Vertical R & D alliance stability and social welfare

    Journal of Systems & Management




    61

    Research on consumer response under the dissatisfaction of Service

     

    Nankai Business Review

    62

    Research on identification index of high value customers in mobile telecommunication industry

     

    Mobile communications

    63

    The Research of Samples Validation Filtration Based on Coefficient Variance Normality Test and Reliability Evaluation

     

    Industrial Engineering and Management

    64

    Research on the impact of price bundling promotion on impulse buying

     

    Management Review

    65

    Analysis of ways of Telecom Industry Cross Sales based on Accurate Marketing

     

    Mobile Communications

    66

    The Screening and segmentation modeling, Empirical Study of electricity key customers

     

    Industrial Engineering and Management

     

    67

    Consumer Decision Satisfaction Research Based on HED/UT Choice Goals

     

    Industrial Engineering and Management

     

    68

    Research on the effectiveness of screening samples

     

    Industrial Engineering and Management

     

    69

    Research on the tourist industry’ website marketing effect using content analysis based on 44 websites of travel agencies

     

    Shanghai Management Science

    70

    Advertising strategy Analysis Based on liquid crystal touch of outdoor interactive media

     

    Marketing Herald

    71

    Consumer hedonism / utilitarianism Dynamic Analysis of Research on behavior patterns

     

    Marketing Herald

    72

    The consumer hedonism / utilitarianism attitude measurement under the  different shopping environment

     

    Management Science

    73

    Causes and Countermeasures of business failures in China and South Korea 

    Anhui Agricultural Science and Technology

     

    74

    Thresher positioning, model innovation: ZARA and H & M Marketing Innovation

     

    Marketing Herald

    75

    The Research of Customer Segmentation Based on Data Mining in Mobile Telecommunication Industry

     

    Journal of Shanghai Jiaotong University

    76

    Strategic Arranging Precedes tactic Planning——Rational Thought of Strategic Marketing

     

    Shanghai Management Science

    77

    Formation of Marketing Channel Strategic Alliance from Game Model Analysis

     

    Journal of Systems & Management

    78

    Improve Customer Value by Up-selling and Cross-selling

     

    Marketing Herald

    79

    Life cycle Management for Retail Customers of Commercial Banks on the basis of Life-long Value Research

     

    Productivity Research

    80

    From Focusing on Enterprise to Focusing on the Conceptional Creativeness of realizing Marketing

     

    Marketing Herald

    81

    The Research of Precision Marketing Base on RBF Neural Network

    Industrial Engineering and Management

    82

    Research on the relevant factors influrencing the price of internet auction: empirical research on the basis of ebay internet MP3 anction

     

    Productivity Research

    83

    A Research on the Dimensions of Customer Perceived Risks in an Internet Shopping Environment

    Journal of Shanghai Jiaotong University (Natural Science 

    Edition)

     

    84

    A Research on the Factors Influencing the Perceived Risks of Online Shopping from Consumer Perspective

     

    Industrial Engineering & Management

    85

    From Customer Churn to Customer Loyalty

     A Research on Customer Competence, Customer Entropy

     

    Shanghai Management Science

    86

    Customer Behavior Segmentation Strategies for China Commercial Bank Retailing Transactions Based on K-means Algorithm

     

    Systems Engineering Theory Methodology Applications

    87

    A Research on the Business Development of Genetically Modified Food and the Relative Marketing Strategies

     

    Journal of Shanghai Jiaotong University Agriculture Edition

    88

    A Research on Differentiating Products Based on Customer Perceptions

     

    Corporation Management

    89

    A Research on Marketing Channel Alliance

     

    Shanghai Management Science

     

    90

    A Research on Segmentation of Chinese Mobile Customer Behaviors Based on K-means Algorithm

     

    Management Journal

    91

    A Research on Life-long Value Conception for Retail Customers of Commercial Banks

     

    Marketing Herald

    92

    Improve Customer Royalty Through Cross Selling

     

    Corporate Management

    93

    A Research on Problems in Retail Transactions of Commercial Banks in China

     

    Shanghai Management Science

    94

    Exact Marketing - A Research on Customer Segmentation in Telecommunication Industry

     

    Marketing Herald

    95

    A Research on Customer Segmentation Methods for Mobile Operators

    Western Telecommunication

     

    96

    Exact Guidance- Customer Behavior Segmentation Method Based on Data Mining Techniques

    Telecommunication Corporate Management

     

    97

    Exact Guidance and Intelligent Communication – New Objective for Integrated Marketing Communication

     

    China Advertising

    98

    Measures on Development of “Shared Infrastructure” E-business Mode in China

     

    Shanghai Management Science

    99

    Focus in a Fuzzy World - A Research on Decision Synergy in Perception Feedback Organization

     

    Corporate Management

    100

    Shared Service: Super-across the Centralized Organization Model

     

    Corporate Research

    101

    Principle of Mass Customization

    Corporate Management

     

    102

    Speed Economy and Outsourcing Strategy

    Economic Management

     

    103

    How Information Technique Supports to Achieve the Cooperate Strategic Goals

     

    Marketing Herald

    104

    A analysis on the motivation result from the stock option

     

    Economic  Management

    105

    Some thoughts on the flat organization structure

    Shanghai Economics Research

     

    106

    Outsourcing — A new way to gain competitive advantages

    Economics Theory and Business Management

     

    107

    On technological innovation of SMEs in terms of strategy

    Economic Management

     

    108

    Infinite communication, Promising Propagation

     

    China Advertising

    109

    Price ‘Prisoner’, to say no is actually easy

    Organization Science

     

    110

    The product competence in culture

     

    Marketing Herald

    111

    How you increase the value for your employees

    China Industrial Economy

     

    112

    The evaluation for your channel

    Shanghai Industry & Commerce

     

    113

    A win-win game through alliance, to gain advantages by co-operation

    Research on Economics and Management

     

    114

    Marketing Innovation in the new Millennium

    Research on Foreign Economy

     

    115

    The strategic alliances in the multinational companies

     

    Organization Science

    116

    Does your channel work well

    Marketing Herald

     

    117

    Product Innovation

    Economy Management

     

    118

    Marketing Philosophy and Philosophy Marketing

     

    Marketing Herald

    119

    A New Idea of Development for Shanghai Retail Business

     

    Shanghai Commerce

    120

    The Limitation of Enterprise Growth and Break-through

     

    China Industrial Economy

    121

    Advertising and Market Research

    China Advertising

     

    122

    CIS and the Image of Commercial Banks

    New Finance

     

    123

    Study of Contemporary Consumer Psychology

     

    Shanghai Reform

    124

    The Key to Business Management ----Man 

    Liberation Daily

     

     

    CASES PUBLISHING 

    1.

    Neighborhood Center: the Happiness on the doorstep

    CEIBS Cases

     

    June.

    2020

    2.

    Shanghai Shine-Link International Logistics: Lean Supply Chain Management

     

    Ivey Publishing

     

    July.

    2019

    3.

    Linkfluence: Building on actsocial’s relationship

    Ivey Publishing

     

    Nov. 2017

    4.

    Shanghai Toex Trading CO.: the Going Global Challenge

    Ivey Publishing

     

    Aug.

    2016


    CONSULTING PROJECTS

    1.

    Strategy of Shanghai Lujiazui Co., Ltd during the 14th Five-year Period

    2020




    2.

    The Strategy and Implementation of Shanghai EserArgo

    2020




    3.

    Suggestions on Core Post’s Salary Reform in Shanghai Lujiazui Co., Ltd

    2019




    4.

    Xinjianyuan Group's Neighborhood Center Development Strategy Optimization Study in Suzhou Industrial Park Phase II

    2019




    5.

    Research on Five-year Strategic Planning and Implementation Path of Hengtai Group

    2019




    6.

    Strategic Planning and Implementation Project for Daqing Shengli Oilfield

    2018




    7.

    Xinjianyuan Group's Neighborhood Center Development Strategy Optimization Study in Suzhou Industrial Park Phase I

    2018




    8.

    Research on Future Development Strategic Planning of Jinse Hekou Industrial Group

    2018




    9.

    Xinjianyuan Group's "Thirteenth Five-Year" Development Strategy Optimization Study

    2017




    10.

    Research on GLP I-Park's future strategic development model

    2017




    11.

    The Brand Perception and Orientation for inm

    2016




    12.

    Research on the 13th Five-year Strategic Plan for Sungent

    2015




    13.

    The O2O Overall Solution for Guangdong Yulan Decorative Material Co., Ltd.

    2015




    14.

    Strategic Planning of Fruit Import Trading Platform in the Free Trade Area for Yihe Agricultural Products Company

    2014




    15.

    The construction and implementation of the platform of e-commerce designer for Guangdong Yulan Decorative Material Co., Ltd.

    2014




    16.

    Strategic Planning for Lingang Development Zone of Zhexiang

    2013




    17.

    Strategic Planning  for Qiandongnan  Industrial Investment Co.

    2013




    18.

    Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.( Phase III)

    2013




    19.

    Marketing Position of Big diameters & Customer Communication Strategy for Santoni(China)

    2012




    20.

    Industrial Development Strategic Planning for Lin'gang Economic & Technological Development Area

    2012




    21.

    Improvement of business model and organization structure for Shanghai Jinqiao Export Processing Zone Development Co., Ltd. ( Phase II)

    2011




    22.

    Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.( Phase II)

    2011




    23.

    Improvement of business model and organization structure for Shanghai Jinqiao Export Processing Zone Development Co., Ltd.

    2010




    24.

    Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.

    2010




    25.

    Establishment of business model of better growth and financial returns for Aurora Group in mainland China

    2010




    26.

    Research on marketing strategy and new product pipeline construction for the United States Hamilton Sundstrand Group (Shanghai) Co., Ltd.

     

    2009

    27.

    Pre-research on PLA Green Paper Cup in Shanghai market for Weimeng Company

     

    2009

    28.

    Report on. Marketing Strategy and Marketing System for Shanghai  GuoAn Green Landscape Construction Co., Ltd

     

    2008

    29.

    Report on key account segmentation research for Shanghai Electric Power Company 

     

    2007

    30.

    Research on organizational structure and main business

     choose after acquirement of Shanghai Building Materials

    Group Company and Shanghai Lingguang Company

     

    2007

    31.

    Report on Logistics Project for Shanghai ProLogis Company

     

    2007

    32.

    Report on strategic projects for Shanghai Tulip Company

     

    2007

    33.

    Report on IT Application Service Support System for 

    Communities in Shanghai

     

    2006

    34.

    Report on Feasibility of Air Compressor and Advanced

    Material Package for Shanghai Caoshi Company

     

    2006

    35.

    Report on Market Demand and Competition Situation for 

    Shanghai Yitong Company

     

    2005

    36.

    Report on Corporation System Design for Shanghai Mingong Company

     

    2005

    37.

    Research on GSM customer segmentation for Shanghai Mobile

     

    2004

    38.

    Research on GSM customers comprehensive Value for Shanghai Mobile

     

    2004

    39.

    Report on Segmentation, Prevention, and Retention for Henan Mobile

     

    2004

    40.

    Report on Segmentation, Prevention, and Retention for Guangdong Unicom

     

    2004

    41.

    Report on Segmentation, Diversified Suite for Xinjiang Mobile

    2003




    42.

    Report on Brand Integration for Shaanxi Mobile

     

    2003

    43.

    Report on Customer Segmentation and Retention for Guangdong Unicom

     

    2003

    44.

    Report on Promotion of New Transaction for Zhuhai Mobile

     

    2003

    45.

    Report on Developing Strategy of ALC Product in 5 Years for Shanghai Yitong Co., Ltd

     

    May. 2003

    46.

    Marketing Strategy for Little Swan Air condition Co., Ltd

     

    Jan. 2002

    47.

    Research on the marketing strategy and reorganization

    structure for Shanghai new material company

     

    Dec. 2001

    48.

    Report on the reorganization structure for Little Swan Group Co., Ltd.

     

    Oct. 2001

    49.

    Report on the Developing Strategy for the Air-Condition department of Little Swan Air Condition  Co., Ltd.

     

    Aug. 2001

    50.

    Report on the Developing Strategy for the Refrigerator department of Little Swan Air Condition  Co., Ltd.

     

    Aug. 2001

    51.

    Developing the new Marketing Strategy Report for Shanghai Advanced Constructive Material Co., Ltd.

     

    Jan. 2001

    52.

    Development Strategy Report (2000~2005) for Shanghai

    Baixing Household Decoration Co., Ltd. 

     

    Aug. 2000

    53.

    Marketing Research on special doors and windows for Shanghai Glass Mechanical Factory

     

    May. 1999

    54.

    Market Research on Shanghai Management Education for Norwegian Ministry of Education

     

    1998~1999

    55.

    Shanghai Hengyuanxiang Finery Co. Ltd. A.B.C., Teaching Case 

     

    Oct. 1998

    56.

    Suggestive Report on the development strategy of Shanghai Baixing Household Decoration Co. Ltd.

     

    Nov. 1997

    57

    CIS Plan for Shanghai Yaohua-Pilkington Co., Ltd

     

    Aug. 1996

    58.

    Development Strategy of Little Swan Electric Appliance Limited

     

    Jul. 1994

    59.

    Development Strategy of Little Swan Electric Appliance Limited (A research report accepted by the company)

     

    Mar. 1994

    60.

    Shanghai Soft Drink Market (A research report for Shanghai Pepsi Cola Limited)

     

    Oct. 1989





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Teaching
  • Professor LU teaches Marketing management, Strategic management,Integrated marketing, Market research for EMBA,MBA and PH.D. students.

    He has been awa  with “National First Place Excellent Education Award”, Bao Steel Group “National Excellent Youth Professor Award”, “Shanghai Excellent Education Award”, “Shanghai Excellent Youth Professor Award”, “Esquel Excellent Professor Award”, “Hydro Excellent Professor Award”, CITIBANK “Excellent Professor Award”, and other education awards due to his outstanding teaching performance.

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