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Lv Wei

Department of:  Marketing

Professor

Phone:  +86 (0)21 62932725

Email:  wlu@sjtu.edu.cn

Biography

Research

Lu Wei is a professor and doctoral supervisor at Antai College of Economics and Management, Shanghai Jiao Tong University. Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University. Mainly engaged in marketing, strategic management, big data and AI marketing research.

 

Education background:

2016.06 -2016.08 Massachusetts Institute of Technology Sloan School of Management

Senior visiting scholar

2002.04 -2002.06 INSEAD School of Management, France

Senior visiting scholar

2001.01 —2001.06 Sloan School of Management, Massachusetts Institute of Technology, USA

Senior visiting scholar

1996.09 -1997.01 Massachusetts Institute of Technology Sloan School of Management

Senior visiting scholar

1991.02 -1996.06 PhD candidate in the Department of Economics and Management, Fudan University

Received a PhD in Economics

1994.10 -1996.04 University of Southern California School of Business

A visiting scholar

1986.09 -1989.07 Postgraduate in the Department of Economics and Management, Fudan University

Obtained a master's degree in economics

1982.09 -1986.07 Bachelor of Management Science, Fudan University

Bachelor of Science degree

 

work experience

2019.09 --now Director of AI and Marketing Research Center, Antai College of Economics and Management, Jiaotong University

2014.10—now Professor and PhD supervisor, Department of Business Administration and Marketing, Antai College of Economics and Management, Jiaotong University

2004.01-2014.10 Department of Business Administration, Antai College of Economics and Management, Jiaotong University

Professor and Doctoral Supervisor, Antai College of Economics and Management, Jiaotong University

associate dean

2003.04-2003.12 Department of Business Administration, Antai School of Management, Jiaotong University

Professor, Antai School of Management, Jiaotong University

associate dean

2001.11—2003.03 Department of Marketing, School of Management, Fudan University

Professor, School of Management, Fudan University

Assistant Dean

2001.01 — 2001.10 Department of Marketing, School of Management, Fudan University

School of Management, Fudan University

Professor of IMBA Program, School of Management, Fudan University

Assistant Dean

director

1997.02-2000.12 Department of Economics and Management, School of Management, Fudan University

School of Management, Fudan University

Fudan University School of Management IMBA Program

Associate Professor, Nordic Project, School of Management, Fudan University

Assistant Dean

director

director

1996.04-1997.01 Deputy Director of MBA Program, School of Management, Fudan University

1991.09-1996.03 Deputy Director, Training Department, School of Management, Fudan University

1991.08-1996.03 Lecturer, Department of Economics and Management, School of Management, Fudan University

1989.08-1991.08 Assistant Professor, Department of Economics and Management, School of Management, Fudan University

 

Award status

2020.12 Antai School of Economics and Management MBA Outstanding Instructor Award

2013.07 Best Professor in Marketing, 2013 "The 4th Asia’s Best B-School Awards" (4th Asia’s Best B-School Awards)

2013 First Prize of Shanghai Teaching Achievement Award-Multi-disciplinary, multi-level, all-round collaborative training of compound application talents: China Global Operation Leadership Project

2013 Second Prize of Shanghai Teaching Achievement Award-Design and Implementation of the Quality Evaluation System of Economics, Management, Master and Doctoral Teaching Based on Talent Training Goals and Circulation Improvement

2006.06 Antai College of Economics and Management 2005 Most Popular Teacher Award for Graduate Students

2006.04 China Marketing Association Annual Outstanding Paper Award

2005.09 Higher Education National Teaching Achievement Award, National Second Prize

—— Construction and promotion of MBA education brand of Shanghai Jiao Tong University

2000.12 Shanghai Municipal Government Shanghai Outstanding Education Award-Fudan University MBA

2000.10 Esquel Scholarship

2000.03 "Outstanding Performance Award" in Asian MBA Entrepreneurship Competition

1999.10 Esquel Scholarship

1999.09 Baosteel Group "National Outstanding Young Teacher Award"

1999.09 "Shanghai Outstanding Young Teacher Award" by Shanghai Municipal Government

1999.05 "Shanghai Excellent Case Award" by Shanghai Automobile Industry Development Foundation

1999.03 Overall champion of Asian MBA Entrepreneurship Competition and awarded the honorary certificate of Fudan University

1998.12 The first prize of "Aijian Special Fund Teaching Scholarship"

1998.10 Norwegian Hydro Company Visiting Europe Research Fund Award

1998.02 Second Prize of "Citibank Teaching Scholarship"

1997.12 First Prize of "Citibank Teaching Scholarship"

1988.04 Champion of Asian College Debate Competition

 

Current academic position

2006.04 - now the director of the Academic Committee of China Marketing Association

2007.10 - current Korean Journal of Marketing Editor (Editor)

2016.10-Today China JMS Editor (Editor)

 

Current social position

2017.3---now

2016.1---present Luolai Life Co., Ltd.

Independent Director of Shandong Wohua Pharmaceutical Technology Co., Ltd.

Independent director

2015.05-2021.05 Lujiazui Finance and Trade Development Zone Co., Ltd. Independent Director

2012.5--now China Yongda Automobile Service Co., Ltd. Independent Director

2007.12-2013.12 Shanghai Guangdian Electric (Group) Co., Ltd. Independent Director

2019.06-Now Independent Director of Shanghai Guangdian Electric (Group) Co., Ltd.


Major research fields:Consumer behavior,Marketing, Strategic management, Data mining 

 

RESEARCH PROGRAMS

2020

National Nature Science Program “Consumers’ trust and fear under AI environment” 71972130



2013

National Nature Science Program “Focusing on Price or Information? Quality Inference for Culture Product in the context of Price Unfairness Perception” 71372105



2010

National Nature Science Program “Saving and Spending: the influence of self-construal on dynamics of self-regulation ”71072058



Jan .2009  Dec.2012

National Nature Science Program “Research on the Urban consumers in China” 70832004

 

2009

Shanghai Planning Office of Philosophy and Social Science Program “A Research on the effect of Cooperation Mergers and Acquisitions on the Corporation Performance based on Organizational learning and Cultural Conflicts Factors” 2009BJB017



Jan .2008  Dec.2010

National Nature Science Program “A temporal orientation and mortality salience based study on consumer's hedonic versus utilitarian choice” 70772063

 

Sep.2007  Oct.2008

RCMRC ProgramA study of company’s co-opetition co-operation based on agglomeration effect

 

Jan .2008  Dec.2010

Ministry of Education Program “Research on the consumer's personal credit based on the behavior of using revolving credit” 07JA630057

 


PUBLICATIONS

1.

The influence of self construction on savings and consumption choice: A study of consumption for oneself or for others and the status symbol of products

Zeng Shiqiang, Lu Wei

Shanghai Jiao Tong University Press

Dec.2019






2.

Relationship governance model under different competition and cooperation structures in value network

Lu Wei, Chen Yutian

Shanghai Jiao Tong University Press

Dec.2019






3.

The influence of personal psychological characteristics on savings and consumption behavior

Lu Wei, Pan Li

Shanghai Jiao Tong University Press

Dec.2019






4.

Advertising: All Media Marketing Communication

Lu Wei, Zhou Yin

Beijing Normal University Press

Dec.2018






5.

Utilitarian or Hedonic--Customer Choice and Marketing Orientation

Lu Wei, Li YuFeng

Shanghai Jiao Tong University Press

Dec. 2011






6.

Strategy Management

Lu Wei, Zhou Yin

Wuhan University of Technology Press

Aug. 2010






7.

Research on Co-opetition among Companies Based on the Effect of Industrial Clusters in Metropolis Circle of Yangtze River Delta

Lu Wei

Shanghai People's Publishing House,Truth & Wisdom Press

Dec. 2009






8.

Strategic Management (Competition And Globalization) (Translation)

 

Michael A. Hitt; Lu Wei (translator)

China Machine Press

Sep. 2009

9.

Strategy Management 8thEdition (translator)

 

Michael A. Hitt, R Duane Ireland, Robert E Hoskisson; Lu Wei (translator)

China Renmin University Press

 

Jun. 2009

10

Enterprise Environment Case (Translation)

 

David W. Conklin; Lu Wei (translator)

Shanghai People's Publishing House

Aug. 2008

11.

Precision marketing

 

Lu Wei

Posts & Telecom Press 

 

Jan. 2008

12.

Precise Marketing of Telecommunication Industry: Analysis and Operation

 

Lu Wei

Posts & Telecom Press

Nov. 2007

13.

Introduction of Business Data Ming (translator)

 

David Olson, Shi Yong; Lu Wei (translator)

China Machine Press

 

Aug. 2007

14.

Strategic Marketing: Planning rather than Decision 

Lu Wei, Zhou Yin

China Machine Press

 

July. 

2007

15.

Enhancing customer value in the retail banking sector

 

Lu Wei

Posts & Telecom Press

Mar. 2007

16.

Advertising

 

Lu Wei

Beijing Normal university Press

 

Sep. 2006

17.

High precision Marketing in Telecom Industry 

 

Lu Wei

People Postage Press

Jul. 2006

18.

Strategy Management

 

Michael A. Hitt; Lu Wei (translator)

Fudan University Press

Jan. 2006






19.

Strategic Management-Competitive and Globalization- Exercises (translator)

Michael A. Hitt; Lu Wei (translator)

China Machine Press

Aug. 2003






20.

Strategic Management - Cases (translator)

Michael A. Hitt; Lu Wei (translator)

China Machine Press

Oct. 2002






21.

Strategic Management-Competitive and Globalization (translator)

 

Michael A. Hitt; Lu Wei (translator)

China Machine Press

Jul. 2002

22.

The Knowledge Advantage - 14 Visionaries Define Marketplace Success in the New Economy (translator)

 

Rudy Ruggles, Dan Oltshouse; Lu Wei (translator)

China Machine Press

Jan. 2002

23.

The Battle in the Air – the  Intrinsic and China wireless Industry

 

Lu Wei

Ivey School Publisher

Jun. 2001

24.

Shanghai G.K.N. Drive Shaft Co.Ltd. A.B.C.

Lu Wei

Shanghai Finance & Economics Publisher

 

July 1999

25.

Enterprise Marketing

Lu Wei

Fudan Publisher

Mar. 1999

26.

Modern enterprise market innovation

Lu Wei

Shan Xi People Publisher

 

Sep. 1998

27.

Enterprise Strategic Management 

Lu Wei

Fudan Publisher

Nov. 1997

28.

Management

Marketing

Lu Wei

Fudan University Publishing House

 

Aug. 1995

29.

Management of Joint Companies

 

Lu Wei

Fudan publisher,          

Deputy Chief Editor

 

Jun. 1994

30.

Business Public Relations

Lu Wei

Shanghai Science and Technology Publishing House. Chief Editor

Oct. 1993

 

CONFERENCE PAPERS

1.

Is “Like” Equal to “Love”? Investigating Brand Love in Social Media Brand Communities

2019 AIBSEAR Cebu Conference




2.

Buyers Are More Impatient Than Sellers: The Timing of Peak Influences Satisfaction in Experiential Purchase

2016 Association for Consumer Research North American Conference




3.

How does CSR Affect Firm Innovation?

—The Salient Role of Social Captital

JMS Annual




4.

I Paid More than You (Before)?! 

The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

CMAU Annual Conference and Doctoral Consortium




5.

Frugality and Hyperopia: Comparison of the Two Types of Traits Which Lead to Underconsumption

Chinese Academy of Management Annual Meeting 




6.

The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

AMA Summer Educator’s Conference




7.

The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

ACR North American Conference




8.

The Influence of Self-construal on Managing Conflicting Spending and Saving Goals

JMS Annual




9.

A Study on the Perceptions of Human Resource Management in China

 

Proceedings of the Sixth WICEB

10.

A Research on License Amount in 3G Mobile Market Based on Option Game

 

Proceedings of the Sixth WICEB

11.

Modeling customer potential value: the case of a Chinese commercial bank

 

Proceedings of the Fifth WICEB

12.

Construction and Application of Cross-Selling Model of Retail Bank in China

 

Proceedings of ICSSSM 05

13.

Comparative study on the methods dealing with multicollinearity

 

Proceedings of 2005 ICMSE


JOURNAL PAPERS

1.

Challenges and prospects of AI marketing research

Management Science




2.

Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

Journal of Business Research




3.

The choice of saving and consumption -- the influence of consumption oriented subject and product status attribute on self construction

Shanghai Management Science




4.

Crisis management of food security scandals in China Motivations and solutions towards purchase intention

Journal of Consumer Behavior




5.

Entrepreneurial OrientationAmbidextrous Innovation and Enterprise Competitive Advantage

Industrial Engine- ering and Management




6.

Research on the Preference of Sadness to Different Foods

Shanghai Management Science




7.

Research on the Implicit and Explicit Effect of Adverse Events on Brand Trust Destruction

Shanghai Management Science




8.

Research on Integrated Psychological Model of

Consumer Adoption of Energy-efficiency Label

Soft Science




9.

how post-purchase promotion uncertainty influences price unfairness

Modernization of Management




10.

Crisis management of food security scandals in China: Motivations and solutions towards purchase intention

Journal of Consumer Behavior




11.

The Independent’s Stinginess to Others and the Interdependent’s Stinginess to Self: Impacts of Self-Construal and Spending on Self versus Others on the Saving and Spending 

Management Review         




12.

I Paid More Than You (Before)?! The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

Social Science Electronic Publishing




13.

An empirical study of brand value based on theories of behavioral economics

Economic management




14.

Effect of Exchange Rate between Virtual Money and Real Currency on Spending Money

Shanghai management science




15.

Research of Small Businesses Conformity on Choice of Payment Methods

Industrial Engineering and Management




16.

The Underlying Mechanism for the Construal Fit on Advertising: Communication Effect Based on Affection, Product Attribute and Argument Strength

Journal of Shanghai Normal University (Philosophy & Social Sciences Edition)




17.

Impacts of Product Status and Self-Construal on Saving and Spending Decisions

Economic Management




18.

Study on time preference in China: An empirical study based on fast food brand priming effect

Shanghai Management Science




19.

Influence of Executive Pay Gap on Corporate R&D Intensity: Based on the Perspective of Tournament Theory

Soft Science




20.

The Impact of Mental Stimulation on Consumer Purchase Intention towards Self-development Culture Products

Journal of Psychological Science




21.

Hungry People Prefer Immediate Rewards, the Effect of Hunger on Intertemporal Choice

Journal of Marketing Science




22.

Determinants of credit card debt: differentiating between revolving credit debt and petty installment loan in china

Journal of Consumer Behaviour




23.

Anonymity Plays a Part: the Informational Influence on Savings and Consumption

Journal of China University of Geosciences (Social Sciences Edition)




24.

Savings vs. Consumptions: Influence of Group Norm on Self-construal

East China Economic Management




25.

Effect of Exchange Rate between Virtual Money and Real Currency on Spending Money

Shanghai Management Science




26.

Saving and Spending: the Influence of  Self-Construal on Resolving Goal  Conflict

Management Review




27.

Saving and Spending: Reviewing from the Perspective of Consumer Behavior

Soft Science




28.

A Study on the Impact of Gift Dual-dimensionality Attributes on Purchase  Intention of Gift-- Based on Fishbein's Model of Reasoned Action

Industrial Engineering and Management




29.

Application and Revision of Self-construal Scale among Working Adults

China Journal of Health Psychology




30.

Corporate Governance, Experience Learning and Corporate Serial Acquisition——Evidence from Chinese listed firms

Year book of Chinese enterprises' mergers and acquisitions in 2012




31.

Institutional Constraint, National Cultural Difference and Cross-border M & A Performance of Companies—Competitive Intermediary Effect of National Cultural Difference

Shanghai Management Science




32.

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Journal of Business Research




33.

How to Manage the Business  in High-Cost Environment

Liberation Daily




34.

ODM and Strategic Alliance Decision In the Time of High-Tech Innovation

Science and Technology Management Research




35.

Corporate Governance, Experience Learning and Corporate Serial Acquisition——Evidence from Chinese listed firms

Journal of  Finance and Economics




36.

Institutionalization, Partnership Construction and Role Performance: Hybrid Governance Mode and The Empirical Study with Asia Industrial Distribution Channel

Management World 




37.

The empirical research on factors influencing urban consumers' trust in consumer goods industry

Journal of Chinese Marketing




38.

A Review on Domestic And International consumers' gift-giving behavior

Modern Management Science




39.

The Influence of Utilitarian and Hedonism Attributes of Products on Consumer Satisfaction

Journal of Yunnan University of Finance and Ecnomics




40.

Demographic, attitude, personality and credit card feature correlates of credit card debt: a view from China

Journal of Economic Psychology




41.

A review of the consumer credit use and credit debt

East China Economic Management




42.

Research on Only A Child Generation Consumers’ Luxury Goods Purchasing Motivation Based on Consumer Decision-Making style Segmentation

Industrial Engineering and Management




43.

Review On Country-of-Origin Effect

Shanghai Management Science




44.

The Strategic Management at the Cross Roads and the Opportunities brought for the Chinese Enterprises

Management World




45.

Is credit card debt still far away from Chinese consumers?

Wenhui Daily 




46.

Recommendation-based trust model for P2P E-commerce systems

Journal of Harbin University of Commerce(Natural Sciences Edition)




47.

The Impact of Attitude Variables on the Credit Debt Behavior

Nankai Business Review




48.

Research on Impact of the Third-person Effect Perception on the Celebrity Advertising Effect

Soft Science




49.

Are Demographic Variable the Effective Indicator to Predict Credit Debt Behavior?

Economic Management




50.

Research on Spending Money vs. Spending Time based on Consumer‘s Hedonic and Utilitarian Choice

Modern Management Science




51

The research on the effect of corporation perceived agglomerationon the co-opetition and corporation performance

Industrial Engineering and Management




52

Research on the influence of post-impulse buying evaluation based on Price bundling promotion

Soft Science




53

Break Through Crisis: The Enterprise Rethinking Of Competition And Cooperation Strategies

Wenhui Daily




54

Ternial Precision Marketing based on Consumer Behavior

Enterprise Management




55

Analysis of the System Dynamics of Interpersonal Mutual-trust in the Organization

Modern Management Science




56

The research on product crisis attribution based on brand loyalty

Industrial Engineering and Management




57

Explorative Research on involving credit use on attitude behavior prospective  As University students as subjects

Shanghai Management Science




58

Telecom Customer Churn Alert and Retention Model Deasign and Application

Mobile Communications




59

Exploration of the relationship between China's consumption patterns and the stimulation on domestic demand - reasonably guide practical and pleasure-seeking consumption in order to stimulate domestic demand

Price:Theory & Practice




60

The analysis of Vertical R & D alliance stability and social welfare

Journal of Systems & Management




61

Research on consumer response under the dissatisfaction of Service

 

Nankai Business Review

62

Research on identification index of high value customers in mobile telecommunication industry

 

Mobile communications

63

The Research of Samples Validation Filtration Based on Coefficient Variance Normality Test and Reliability Evaluation

 

Industrial Engineering and Management

64

Research on the impact of price bundling promotion on impulse buying

 

Management Review

65

Analysis of ways of Telecom Industry Cross Sales based on Accurate Marketing

 

Mobile Communications

66

The Screening and segmentation modeling, Empirical Study of electricity key customers

 

Industrial Engineering and Management

 

67

Consumer Decision Satisfaction Research Based on HED/UT Choice Goals

 

Industrial Engineering and Management

 

68

Research on the effectiveness of screening samples

 

Industrial Engineering and Management

 

69

Research on the tourist industry’ website marketing effect using content analysis based on 44 websites of travel agencies

 

Shanghai Management Science

70

Advertising strategy Analysis Based on liquid crystal touch of outdoor interactive media

 

Marketing Herald

71

Consumer hedonism / utilitarianism Dynamic Analysis of Research on behavior patterns

 

Marketing Herald

72

The consumer hedonism / utilitarianism attitude measurement under the  different shopping environment

 

Management Science

73

Causes and Countermeasures of business failures in China and South Korea 

Anhui Agricultural Science and Technology

 

74

Thresher positioning, model innovation: ZARA and H & M Marketing Innovation

 

Marketing Herald

75

The Research of Customer Segmentation Based on Data Mining in Mobile Telecommunication Industry

 

Journal of Shanghai Jiaotong University

76

Strategic Arranging Precedes tactic Planning——Rational Thought of Strategic Marketing

 

Shanghai Management Science

77

Formation of Marketing Channel Strategic Alliance from Game Model Analysis

 

Journal of Systems & Management

78

Improve Customer Value by Up-selling and Cross-selling

 

Marketing Herald

79

Life cycle Management for Retail Customers of Commercial Banks on the basis of Life-long Value Research

 

Productivity Research

80

From Focusing on Enterprise to Focusing on the Conceptional Creativeness of realizing Marketing

 

Marketing Herald

81

The Research of Precision Marketing Base on RBF Neural Network

Industrial Engineering and Management

82

Research on the relevant factors influrencing the price of internet auction: empirical research on the basis of ebay internet MP3 anction

 

Productivity Research

83

A Research on the Dimensions of Customer Perceived Risks in an Internet Shopping Environment

Journal of Shanghai Jiaotong University (Natural Science 

Edition)

 

84

A Research on the Factors Influencing the Perceived Risks of Online Shopping from Consumer Perspective

 

Industrial Engineering & Management

85

From Customer Churn to Customer Loyalty

 A Research on Customer Competence, Customer Entropy

 

Shanghai Management Science

86

Customer Behavior Segmentation Strategies for China Commercial Bank Retailing Transactions Based on K-means Algorithm

 

Systems Engineering Theory Methodology Applications

87

A Research on the Business Development of Genetically Modified Food and the Relative Marketing Strategies

 

Journal of Shanghai Jiaotong University Agriculture Edition

88

A Research on Differentiating Products Based on Customer Perceptions

 

Corporation Management

89

A Research on Marketing Channel Alliance

 

Shanghai Management Science

 

90

A Research on Segmentation of Chinese Mobile Customer Behaviors Based on K-means Algorithm

 

Management Journal

91

A Research on Life-long Value Conception for Retail Customers of Commercial Banks

 

Marketing Herald

92

Improve Customer Royalty Through Cross Selling

 

Corporate Management

93

A Research on Problems in Retail Transactions of Commercial Banks in China

 

Shanghai Management Science

94

Exact Marketing - A Research on Customer Segmentation in Telecommunication Industry

 

Marketing Herald

95

A Research on Customer Segmentation Methods for Mobile Operators

Western Telecommunication

 

96

Exact Guidance- Customer Behavior Segmentation Method Based on Data Mining Techniques

Telecommunication Corporate Management

 

97

Exact Guidance and Intelligent Communication – New Objective for Integrated Marketing Communication

 

China Advertising

98

Measures on Development of “Shared Infrastructure” E-business Mode in China

 

Shanghai Management Science

99

Focus in a Fuzzy World - A Research on Decision Synergy in Perception Feedback Organization

 

Corporate Management

100

Shared Service: Super-across the Centralized Organization Model

 

Corporate Research

101

Principle of Mass Customization

Corporate Management

 

102

Speed Economy and Outsourcing Strategy

Economic Management

 

103

How Information Technique Supports to Achieve the Cooperate Strategic Goals

 

Marketing Herald

104

A analysis on the motivation result from the stock option

 

Economic  Management

105

Some thoughts on the flat organization structure

Shanghai Economics Research

 

106

Outsourcing — A new way to gain competitive advantages

Economics Theory and Business Management

 

107

On technological innovation of SMEs in terms of strategy

Economic Management

 

108

Infinite communication, Promising Propagation

 

China Advertising

109

Price ‘Prisoner’, to say no is actually easy

Organization Science

 

110

The product competence in culture

 

Marketing Herald

111

How you increase the value for your employees

China Industrial Economy

 

112

The evaluation for your channel

Shanghai Industry & Commerce

 

113

A win-win game through alliance, to gain advantages by co-operation

Research on Economics and Management

 

114

Marketing Innovation in the new Millennium

Research on Foreign Economy

 

115

The strategic alliances in the multinational companies

 

Organization Science

116

Does your channel work well

Marketing Herald

 

117

Product Innovation

Economy Management

 

118

Marketing Philosophy and Philosophy Marketing

 

Marketing Herald

119

A New Idea of Development for Shanghai Retail Business

 

Shanghai Commerce

120

The Limitation of Enterprise Growth and Break-through

 

China Industrial Economy

121

Advertising and Market Research

China Advertising

 

122

CIS and the Image of Commercial Banks

New Finance

 

123

Study of Contemporary Consumer Psychology

 

Shanghai Reform

124

The Key to Business Management ----Man 

Liberation Daily

 

 

CASES PUBLISHING 

1.

Neighborhood Center: the Happiness on the doorstep

CEIBS Cases

 

June.

2020

2.

Shanghai Shine-Link International Logistics: Lean Supply Chain Management

 

Ivey Publishing

 

July.

2019

3.

Linkfluence: Building on actsocial’s relationship

Ivey Publishing

 

Nov. 2017

4.

Shanghai Toex Trading CO.: the Going Global Challenge

Ivey Publishing

 

Aug.

2016


CONSULTING PROJECTS

1.

Strategy of Shanghai Lujiazui Co., Ltd during the 14th Five-year Period

2020




2.

The Strategy and Implementation of Shanghai EserArgo

2020




3.

Suggestions on Core Post’s Salary Reform in Shanghai Lujiazui Co., Ltd

2019




4.

Xinjianyuan Group's Neighborhood Center Development Strategy Optimization Study in Suzhou Industrial Park Phase II

2019




5.

Research on Five-year Strategic Planning and Implementation Path of Hengtai Group

2019




6.

Strategic Planning and Implementation Project for Daqing Shengli Oilfield

2018




7.

Xinjianyuan Group's Neighborhood Center Development Strategy Optimization Study in Suzhou Industrial Park Phase I

2018




8.

Research on Future Development Strategic Planning of Jinse Hekou Industrial Group

2018




9.

Xinjianyuan Group's "Thirteenth Five-Year" Development Strategy Optimization Study

2017




10.

Research on GLP I-Park's future strategic development model

2017




11.

The Brand Perception and Orientation for inm

2016




12.

Research on the 13th Five-year Strategic Plan for Sungent

2015




13.

The O2O Overall Solution for Guangdong Yulan Decorative Material Co., Ltd.

2015




14.

Strategic Planning of Fruit Import Trading Platform in the Free Trade Area for Yihe Agricultural Products Company

2014




15.

The construction and implementation of the platform of e-commerce designer for Guangdong Yulan Decorative Material Co., Ltd.

2014




16.

Strategic Planning for Lingang Development Zone of Zhexiang

2013




17.

Strategic Planning  for Qiandongnan  Industrial Investment Co.

2013




18.

Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.( Phase III)

2013




19.

Marketing Position of Big diameters & Customer Communication Strategy for Santoni(China)

2012




20.

Industrial Development Strategic Planning for Lin'gang Economic & Technological Development Area

2012




21.

Improvement of business model and organization structure for Shanghai Jinqiao Export Processing Zone Development Co., Ltd. ( Phase II)

2011




22.

Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.( Phase II)

2011




23.

Improvement of business model and organization structure for Shanghai Jinqiao Export Processing Zone Development Co., Ltd.

2010




24.

Life house market entry feasibility analysis for Guangdong Yulan Decorative Material Co., Ltd.

2010




25.

Establishment of business model of better growth and financial returns for Aurora Group in mainland China

2010




26.

Research on marketing strategy and new product pipeline construction for the United States Hamilton Sundstrand Group (Shanghai) Co., Ltd.

 

2009

27.

Pre-research on PLA Green Paper Cup in Shanghai market for Weimeng Company

 

2009

28.

Report on. Marketing Strategy and Marketing System for Shanghai  GuoAn Green Landscape Construction Co., Ltd

 

2008

29.

Report on key account segmentation research for Shanghai Electric Power Company 

 

2007

30.

Research on organizational structure and main business

 choose after acquirement of Shanghai Building Materials

Group Company and Shanghai Lingguang Company

 

2007

31.

Report on Logistics Project for Shanghai ProLogis Company

 

2007

32.

Report on strategic projects for Shanghai Tulip Company

 

2007

33.

Report on IT Application Service Support System for 

Communities in Shanghai

 

2006

34.

Report on Feasibility of Air Compressor and Advanced

Material Package for Shanghai Caoshi Company

 

2006

35.

Report on Market Demand and Competition Situation for 

Shanghai Yitong Company

 

2005

36.

Report on Corporation System Design for Shanghai Mingong Company

 

2005

37.

Research on GSM customer segmentation for Shanghai Mobile

 

2004

38.

Research on GSM customers comprehensive Value for Shanghai Mobile

 

2004

39.

Report on Segmentation, Prevention, and Retention for Henan Mobile

 

2004

40.

Report on Segmentation, Prevention, and Retention for Guangdong Unicom

 

2004

41.

Report on Segmentation, Diversified Suite for Xinjiang Mobile

2003




42.

Report on Brand Integration for Shaanxi Mobile

 

2003

43.

Report on Customer Segmentation and Retention for Guangdong Unicom

 

2003

44.

Report on Promotion of New Transaction for Zhuhai Mobile

 

2003

45.

Report on Developing Strategy of ALC Product in 5 Years for Shanghai Yitong Co., Ltd

 

May. 2003

46.

Marketing Strategy for Little Swan Air condition Co., Ltd

 

Jan. 2002

47.

Research on the marketing strategy and reorganization

structure for Shanghai new material company

 

Dec. 2001

48.

Report on the reorganization structure for Little Swan Group Co., Ltd.

 

Oct. 2001

49.

Report on the Developing Strategy for the Air-Condition department of Little Swan Air Condition  Co., Ltd.

 

Aug. 2001

50.

Report on the Developing Strategy for the Refrigerator department of Little Swan Air Condition  Co., Ltd.

 

Aug. 2001

51.

Developing the new Marketing Strategy Report for Shanghai Advanced Constructive Material Co., Ltd.

 

Jan. 2001

52.

Development Strategy Report (2000~2005) for Shanghai

Baixing Household Decoration Co., Ltd. 

 

Aug. 2000

53.

Marketing Research on special doors and windows for Shanghai Glass Mechanical Factory

 

May. 1999

54.

Market Research on Shanghai Management Education for Norwegian Ministry of Education

 

1998~1999

55.

Shanghai Hengyuanxiang Finery Co. Ltd. A.B.C., Teaching Case 

 

Oct. 1998

56.

Suggestive Report on the development strategy of Shanghai Baixing Household Decoration Co. Ltd.

 

Nov. 1997

57

CIS Plan for Shanghai Yaohua-Pilkington Co., Ltd

 

Aug. 1996

58.

Development Strategy of Little Swan Electric Appliance Limited

 

Jul. 1994

59.

Development Strategy of Little Swan Electric Appliance Limited (A research report accepted by the company)

 

Mar. 1994

60.

Shanghai Soft Drink Market (A research report for Shanghai Pepsi Cola Limited)

 

Oct. 1989