2002.03-2006.03
Doctor's degree of Management,
Antai College of Economics & Management, Shanghai Jiao Tong University, P. R. China
1998.09-2000.07
Master’s degree of Economics,
Harbin Institute of Technology, P. R. China
2006-Present, member, in China Marketing Association
Research Fields:Marketing, Consumer behavior
Publications in Refereed Journals & Books:
Feb.2007, Empirical Study on Online Shopping Perceived Risk. Journal of Systems and Management
Apr. 2006, The Perceived Risk Dimensions in Internet Shopping Environment, Journal of Shanghai Jiao Tong University (Natural Science Edition)
Mar. 2006, Research on Influencing Factors of Perceived Risk in Online Purchasing from the Consumers’ Angle of View, Industrial Engineering and Management
2006, Study on Online Shopping Perceived Risk (monograph). Publishing Company of Shanghai University of Finance and Economics
Oct.2005, Perceived Risk in Consumer Buying Behavior. Consumption Economy. has been reprinted by Information Center for Social Sciences, Renmin University of China
Jun.2005, Study on Dynamic model of Perceived Risk during Consumer’s Online Shopping, Industrial Engineering and Management
May.2005, Study on Online Consumer Behavior Based on TAM and Perceived Risk, Shanghai Management Science
May-Jun.2004, Study on Perceived Risk of Consumer’s Online Shopping, Marketing Herald
Apr.2003, Some Concepts Related with Brand Loyalty, Marketing Herald
Representative Programs of Company Consulting and Research in Recent Years:
Fund of Ministry of Education: Empirical Study of Relationship between Corporate Social Responsibility and Consumer Purchasing Intention, 2006.
Fund of Antai College of Economics & Management of Shanghai Jiao Tong University: Study of Perceived Risk in Consumer’s Online Purchasing Behavior, 2004.
Study on Competitive Modes of Marketing Channel in Mainland Mobile Telephone Manufacturers, 2003-2004.
Marketing、Consumer behavior
