Hou Jianrong is an associate professor and  works at Antai College of Economics and Management ,Shanghai Jiao Tong University after he finished his post-doctor research work in 2005. He obtained his Ph.D. degree from Xidian University in 2001. He was a lecturer from 1995 to 2001 and an associate professor from 2002 at Xidian University. His research interests includes enterprises marketing , channel management , pricing policies and revenue management.

Projects：

In charge of  2 NSFC and 1 Post-doctor Science Foundation of China.  

Selected Publications:

1.Modeling the variation of waiting time in   service operations. Management   Decision, Feb.2014. 

2.Analyzing the time buffer in the Theory of Constraints based lean operations. Journal   of Management Analytics, Dec.2014.

3.The Strategic Management of Creative Products based on Bertrand Competition Model. IEEM 2014, Nov. 2014 4. 

4.Effects of Culture on Brand Collaboration Model: A Empirical Study of Consumers’ Emotional Reaction. International Conference on Globalization and Marketing Strategy, Shanghai, June, 2012.

5.Optimization Algorithm of the Financial Equation based on Interval Spline Wavelet. Overall United Planning Symposium. November, 2011.

6.B to B E-HUBS and Information Integration in Supply Chain. Management Research Review, 2010, No.10.

7.On Similarity of Financial Time Series based on wavelet. Data Mining and Applications, 2006, Springer Press.

8.Unit Root Tests of Two time Series for Tourism Industry, 2006, The Chinese Economy. M.E. Sharpe Press.

9.Research on the mechanism of marketing channel conflict negotiation based on fuzzy matrix game. Chinese Journal of Management Science,2005, October.

10.On the optimal route of an agent under the uncertain Qos parameters. Proceedings of the 2005 International Conference on Service system and Service Management, 2005, July. 

11.Modeling customer group alteration based on stochastic differential equation. Proceedings of the 2004 International Conference on Service system and Service Management, 2004, July

12.Approaches Based on Fuzzy Genetic Algorithm for Multi-objective Programming Problems. Proceedings of 2003 International Conference on Management Science & Engineering, August 15, 2003. 

13.The batch scheduling of many commodities for third logistics enterprise using JIT technique, Chinese Journal of Management Science,2003, Oct.

14.Research On time-varying fractal dimension of series data based on wavelet analysis. Chinese Journal of Management Science, 2004, Dec.

<Marketing principle >,< Pricing Strategy and Revenue Optimization>, <Marketing Management> and <Pricing Strategy>