题   目：Discount-Insensitive Capacity Utilization: Why price promotions can shift consumer responses in favor of AI versus human service providers

嘉　宾：Jiajia Liu（刘佳佳）, Ph.D. Candidate, University of Hong Kong

主持人：左思 助理教授 上海交通大学安泰经济与管理学院

时　间：2026年10月28日（周三）13:30-15:00

地　点：上海交通大学安泰经济与管理学院包兆龙图书馆A511

内容简介:

Whether AI services elicit consumer appreciation or aversion depends on the context in which they are offered. This research examines how consumers respond to AI providers in a common marketing context: price promotions. Across eight studies, including two field studies, we demonstrate that price promotions systematically shift consumer responses in favor of AI services over human services. We attribute this effect to a discount-insensitive capacity belief: consumers believe that AI providers are less likely than human providers to reduce their capacity utilization under price promotions. We further identify boundary conditions under which this AI advantage is weakened, including when AI providers are portrayed as able to flexibly adjust their capacity, when the price promotion is externally subsidized, and when consumers adopt a communal rather than an exchange orientation. These findings contribute to the literature on AI services and price promotions while offering practical implications for firms using price promotions to market their AI services.

演讲人简介：

刘佳佳是香港大学商学院营销学博士生。她的研究主要关注人工智能对消费者行为的影响，以及消费者与科技的互动。此前，她先后获得北京大学元培学院学士学位（政治、经济与哲学方向）和北京大学国家发展研究院企业管理博士学位。

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