嘉    宾：李景景 副教授 香港恒生大学

主持人： 江   明 副教授 上海交通大学安泰经济与管理学院

时    间：2025年11月7日（周五）14:00-15:30

地    点:  上海交通大学徐汇校区安泰经济与管理学院B716

内容简介：

We experimentally investigate how social network affects firms’ pricing decision. We compare pricing decision of firms when there is social network vs. without social network. In the experiment, some consumers are aware of the product and some are not. When there is social network, consumers who are not aware of the product can learn about it from their friends who purchased it earlier. In such case, firms may be motivated to set lower price to induce consumers to purchase so that their unaware friends can be aware of the product in later stage and potentially purchase the product. The experimental result supports this hypothesis. The results suggest that price in the social network was lower than the price when there was no social network when the proportion of initial proportion of consumers aware of the product was large. There was a non-monotone u-shape relationship between size of social network and price.

演讲人简介：

Li King King (李景景) (Ph.D. Econ, HKUST) is an experimental economist. He is currently an associate professor at The Hang Seng University of Hong Kong.  Previously, he was on the faculty of Shenzhen University, City University of Hong Kong, Shanghai University of Finance and Economics, and postdoc with Werner Güth at Max Planck Institute of Economics in Germany. He received his PhD in Economics from HKUST with Chew Soo Hong as his advisor.   His research interests are in Experimental Economics, Behavioral Economics, and Behavioral Finance. He is the first to use Experimental Economics to study memory recall biases (Li, 2013, Experimental Economics), preference for randomization (Li, 2011, Journal of Risk and Uncertainty), and the effect of language on decision making (Li, 2017, Journal of Economic Psychology). His research has also investigated the crowding out effect in the labor market (Hossian and Li, 2014, Management Science). Li is an Associate Editor of the Journal of Economic Behavior and Organization, and a member of the Editorial Board of the Journal of Behavioral and Experimental Economics, Frontiers in Behavioral Economics, and Applied Psychology: An International Review. Professor Li’s recent research topics include neutrality of money, investor behavior, and field experiments related to environmental protection and labor market discrimination. Personal website: likklab.com