题　目：When I Know Your Taste: Retail Customers’ Environmental Preferences and Firm Pollution

嘉　宾：杨梦婕 PhD Candidate Singapore Management University

主持人：张括 副教授 上海交通大学安泰经济与管理学院

时　间：2024年01月03日（周三）14:00-15:30

地　点：上海交通大学 徐汇校区安泰楼A403室

内容简介:

I examine whether and how firms incorporate retail customers’ environmental preferences into their pollution decisions. Leveraging the staggered revelations of firms’ environmental negative news and the granularity of household grocery shopping records, I quantify local customers’ heterogeneous environmental preferences based on the extent of product sales declines following the news events. In line with the conjecture that firms factor in rewards and penalties from customers and strategically reduce their pollution, I find a significant improvement in air quality near event firms’ facilities located in markets where local customers reveal the strongest environmental preferences. This effect is more pronounced when news events are more salient and when ex-ante information frictions between firms and customers are greater. Furthermore, I find no changes in firm-level pollution, and air quality significantly worsens in facilities located in markets where customers have weaker environmental preferences, corroborating firms’ pollution-shifting strategy. Overall, my findings shed light on retail customers’ role in firms’ environmental resource allocation.

演讲人简介：

My name is Mengjie Yang. I am a Ph.D. Candidate in Accounting at Singapore Management University. My research interests center on corporate sustainability issues, with a focus on firms’ ESG reporting, green innovation, and environmental strategies. I aim to conduct impactful accounting research that contributes to understanding whether and how businesses can deliver both purpose and profit, and the role corporate disclosure plays in achieving a sustainable society.

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