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讲座:Consumer Privacy in Online Retail Supply Chains 2022-11-02

题 目:Consumer Privacy in Online Retail Supply Chains

嘉 宾:Xiaoyu Wang, Ph.D. Candidate, Washington University in St. Louis

主持人:花成 助理教授 上海交通大学安泰经济与管理学院

时 间:2022年11月5日(周六)21:00-22:30pm

地 点:腾讯会议(校内师生如需获取会议号和密码,请于11月5日下午17点前发送电邮至


Exploitation of consumer data allows online retailers to enhance services provided to consumers, but at the risk of causing unintended privacy issues. There has been debate about whether to devise regulation policies to restrict data collection and usage by online retailers. This paper studies the implications of newly adopted privacy policies such as the GDPR (General Data Protection Regulation) for online retail supply chains consisting of a retailer and a supplier. We find that, although the GDPR is designed to protect consumer privacy, it may actually hurt consumer surplus while benefiting the retailer.

In fact, the GDPR may even lead to a triple-lose situation for the retailer, supplier, and consumers. We further explore two coordinated supply chain arrangements, i.e., agency selling and vertical integration. We show that the GDPR always enhances the social welfare under these two arrangements, but it may still decrease the consumer surplus. Our results have significant implications for consumers, supply chain firms, and policymakers, and contribute to the literature evaluating the impact of privacy regulation on technology innovation and adoption.


Xiaoyu Wang is a Ph.D. candidate at the Department of Operations Management at Washington University in St. Louis. Before joining WUSTL, Xiaoyu received a master degree from the University of North Carolina at Chapel Hill. His research interests lie in Fin-tech, blockchain, data-driven analytics, supply chain finance, data economics and consumer privacy.