1. Sihan Fang, Hyeokkoo Eric Kwon, Anand Gopal, and Yongjin Park (2025) Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending, Information Systems Research, 36(3), 1418-1436.
2. Sihan Fang, Vivek Astansh, Siliang (Jack) Tong, Hsiao-Hui Lee, and Yue Guo (2025). How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?. Production and Operations Management, 34(6), 1387-1408.
科研项目
国家自然科学基金青年项目，生成式人工智能驱动下消费者多阶段决策机制研究，2026-2028，30万元，主持
