Antai Global Corporate Lab Program – Bilibili Project has successfully opened

Publisher:International Cooperation and Exchange Office    Time:2020-06-23

The Bilibili project of Antai Global Corporate Lab (“Lab”) Program officially opened on June 11th, 2020. This Lab program is initiated by Antai College of Economics and Management, Shanghai Jiao Tong University. It seeks to gather students from Antai and top business schools overseas to tackle real business challenges identified by multinational corporations in China, under the guidance of Antai faculty supervisor.

The Lab team of Bilibili project consists of four IMBA students and two CLGO students. It will cooperate with Bilibili Shanghai and solve its problem in the field of live streaming. Students are expected to provide an appropriate solution to Bilibili after seven weeks of research and analysis.

On the afternoon of June 11th, under the leadership of Yin Haitao, Associate Dean of Antai College, Xu Zibin, the Faculty Supervisor, Li Haigang, Director of MIB program, Wang Haihui, Director of International Office at Antai College and Yao Linan, Manager of Lab Program, Lab team went to
Bilibili, located in Yangpu District for project kick-off. They were warmly received by Jiang Jian, Senior product manager of live streaming of Bilibili, and other Bilibili staff.

At the kick-off meeting, Associate Dean Yin Haitao firstly appreciated Bilibili’s support and trust in Antai Global Corporate Lab Program and then shared the purpose and goal of this program: on the one hand, to build an international platform of action-based learning experience in business education; on the other hand, to provide consulting services to companies and give them access to the best employee candidates from Antai college. Then, Bilibili staff welcomed the arrival of the students and teachers and introduced the history of Bilibili and the live streaming project they are working on.

After that, Xu Zibin guided students to understand Bilibili’s business challenge and led them to reflect on business knowledge and theories they might use in solving the problem. In the next six weeks, we believe that the lab team will find a right direction to deal with the problem, and finally give a professional solution to Bilibili.