讲座：Shake Hard Play Hard: The Role of Pleasure in Reducing Risk
演讲人：Assistant Professor Jayson Shi Jia，The University of Hong Kong
We combine geophysical and mobile phone data of 157,358 victims of the 2013 Ya’an earthquake (Ms 7.0) to link different levels of experienced risk (different victims experienced different levels of earthquake intensity) to post-disaster changes in behavior (individual-level telecommunications, mobile application, and internet usage) and perceived risk (through survey and experiment). Rather than reducing the scope of human activity, higher intensity resulted in graded increases in social (e.g., communications), functional (e.g., informational tools), and hedonic (e.g., music, videos, games) behavior. Despite the initial importance of communications and functional behaviors, only increased hedonic behavior reduced perceived risk during recovery. We discuss implications for public policy and the theoretical understanding of the relationship between risk and reward.
Jayson S. Jia is Assistant Professor of Marketing at the University of Hong Kong, Hong Kong SAR. He received his Ph.D. in Marketing from Stanford University’s Graduate School of Business, and B.A. in Economics from Yale University. Broadly speaking, his research is on the structure of risk, pleasure, and connections. This includes research on the structure of risk and uncertainty, the structure of pleasure, utility, and consumer experiences, and the structure of social connections and experiences. Methodologically, his recent work uses mobile phone networks as a population scale experimental platform. His research has been published in Management Science, Journal of Consumer Research, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: General, and has received popular media coverage by outlets such as the Wall Street Journal, MSN, and Harvard Business Review.