2017 Fall MIB Workshop:Organizational development of domestic Joint Venture

Topic: Organizational development of domestic Joint Venture

Time: 15:50-17:00, Nov. 13 (Mon.), 2017

Venue: Room A511, Antai Building, Xuhui Campus

Lecturer: 尹泽宇(Richard Yin)

 

Abstract:

To explore the domestic joint venture organizational development practice, including cultural remodeling and organizational reengineering cases, as well as the current business case analysis of the relevant business, and finally summed up the relevant management philosophy.

探讨国内合资企业的组织发展实践,包括文化重塑和组织再造,结合对目前相关商业公司的案例分析,最后总结提炼出相关的经营管理思路。

Guest speaker (Bio):

Mr. Yin Zeyu’s current position is GM of Yanchang and Shell (Sichuan) petroleum Co., Ltd. He joined Shell 15 years ago and worked at management positions of lubricants, operations and retail.

SCJV awarded Annual Customer Favorite Sites Award and Special Quality Contribution Award as it is one of the best performance company in Shell China. All those achievements are impossible without Mr. Yin’s contribution.

Besides achieved those extraordinary achievements, Mr. Yin also focus on developing enterprise culture. He pushes enterprise to achieve company’s vision: To be the leading fuel retail enterprise in the southwest of China. He manages company via building enterprise culture such as “water ripple” core value system and exploring enterprise management model beside performance management. 2017 is a Digitalization & Data year. Goal of “Data Driven” is any business decision has to be made based on data analysis. SCJV broke the record successfully made 20M USD net profit in the 1ST quarter and will make 135M USD EBIT by the end of 2017. SCJV awarded RDS CFO Award for Operational Excellence and was nominated for CEO Award for HSSE.

Mr. Yin likes swimming and reading. He also cares about company’s employees’ health and proposed new working style “Living and working healthy”. He launched Badminton, Ping-pong competition to encourage staffs to do exercises.

 

尹泽宇(RichardYin)先生加入壳牌长达15年,曾先后在润滑油、运营、零售等业务部门担任管理岗位。目前就职于延长壳牌(四川)石油有限公司,担任总经理。

在尹泽宇先生的带领下,延长壳牌(四川)石油有限公司不断发展,目前已成为壳牌中国绩效最优的企业之一,并荣获2016年年度消费者喜爱加油站及质量特别贡献奖两项殊荣。

除业务上取得骄人业绩外,尹先生十分注重企业文化的发展,任职期间一直致力于将延长壳牌(四川)石油有限公司打造成为西南地区领先的油品零售企业,建立了水滴涟漪价值体系基础,并通过文化建设、企业管理模型的探讨及时调整公司发展方向。同时,尹先生也积极拥抱市场变化,于2017年提出“数据驱动价值,协同共创新高”发展战略,通过科学合理的目标设定、系统化的追踪回顾、及时的优化改进,推动各部门完成业绩、成本及优化目标,以突破未来可预见的发展瓶颈。确保公司发展始终与顾客行为发展保持一致,切实提升顾客黏性,保持行业的持久竞争力。

在工作之余,尹泽宇先生喜欢旅游、运动及读书,并十分关心员工的身体健康。在公司发起了羽毛球、乒乓球等比赛,提倡员工关爱健康,倡导健康工作、健康生活的新型工作方式。