研究兴趣：
社交媒体、人工智能、电子商务、智慧医疗、互联网金融
论文发表：
Haifeng Xu, Yi Ding*, Cheng Zhang, and Bernard C. Y. Tan, “Too Official to Be Effective: An Empirical Examination of Unofficial Information Channel and Continued Use of Retracted Articles”, Research Policy, 2023, 52(7)
Fei Wang, Haifeng Xu*, Ronglin Hou, and Zhen Zhu, “Designing Marketing Content for Social Commerce to Drive Consumer Purchase Behaviors: A Perspective from Speech Act Theory”, Journal of Retailing and Customer Services, 2023, 70, 103156.
Haifeng Xu*, Tuan Q. Phan, and Bernard C.Y. Tan, “Why are People Addicted to SNS? Understanding the Role of SNS Characteristics in the Formation of SNS Addiction”, Journal of the Association for Information Systems (JAIS), 2022, 23(3), 806-837.
Jiaoyang Li, Lingxiao, Zhou, Yi Zhan, Haifeng Xu, Cheng Zhang*, Fei Shan, and Lei liu, “How does the AI-based Image-assist Technique Help Physicians in Diagnosis of Pulmonary Adenocarcinoma? A Random Controlled Experiment of Multi-Center Physicians in China”, Journal of the American Medical Informatics Association (JAMIA), 2022, 29(12), 2041-2049.
科研项目：
上海市浦江人才计划C类, 基于大数据的电子商务直播带货研究, 2021-2024, 15万元, 主持
