Overview

Yi LIU

  • Department:Marketing
  • Phone:+86 (0)21 62933654
  • Title:Professor
  • Email:liuyi76@sjtu.edu.cn
Profile
  • Prof. LIU Yi, distinguished professor a octoral supervisor, Antai College of Economics & Management, Shanghai Jiao Tong University. She has received Special Government Allowance from the State Council, and is the member of New Century Excellent Talents of Education Ministry. Prof. Liu ever served as the head of marketing discipline in management school of  Xi’an Jiao Tong University, and won award of Excellent Graduate Instructor by Xi’an Jiao Tong University.

    Editorial Board Member, Journal of Management Analytics,2014--

    Education Background:
    Bachelor and master in engineering management from Ji Lin University of Technology
    Ph.D. in management engineering in China-Canada joint program in Xi’an Jiao Tong University Visiting Scholar in Marketing Department of Stratheclyde University in UK Servers as, IACMR member Member of American Society of International Business Standing Director of China Marketing Association Director of Chinese International Economic Cooperation Association Editorial Member of Chinese Journal of Marketing Science Editorial Member of International Journal of Technology Marketing Chairman of Strategic Marketing and Internet Marketing Conference in 2004 Chairman of Journal of Marketing Science Annual Conference in 2008 Project Evaluation Expert for National Natural Science Foundation Evaluation Expert for Humanities & Social Science Fund Project of Education Ministry Reviewer for domestic journals as Management Sciences Journal, Nan Kai Management Review, Management Engineering Journal, Theory and Methods of System Engineering, Management Science, Management Journal, Marketing Science Journal and etc. Reviewer for international journals as International Journal of Production Economics, Asian Pacific Journal of Management, Journal of Business Research, Industrial Marketing Management and so on.

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Research
  • Interests:
    Channel and supply relationship management, strategic orientation and innovation, flexible strategy and strategic marketing, international outsourcing.

    Since 2005, Prof. Liu has published 22 papers in international journals (including 20 papers in SCI and SSCI; 4 papers in UTD Top 24 journals, 5 papers in FT Top Journals), 37 papers in domestic CSSCI journals (including 14 in A journals and 11 in B journals identified by National Natural Science Foundation), and published one monograph which was selected in Chinese Management Science Literature. The paper published in Journal of Operations Management was honored the "Best Paper Finalist" in 2009 (the journal is one of the UTD Top 24 Journals and the FT Top Journals). In 2008 AOM annual conference, the paper won the only Carolyn Dexter Award in the area of operations management. Prof. Liu hosts three National natural Science Foundation projects, two of which have won the first and second class of provincial and ministerial scientific and technological progress awards, and has won several Outstanding Paper Awards in domestic marketing science annual conference.

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Teaching
  • Has taught courses of Transnational Operations and International Business, Marketing Management, International Business for EMBA, MBA and Graduate Students.

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