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Overview

Jie CHEN

  • Department:Marketing
  • Phone:+86 (0)21 52301386
  • Title:Professor
  • Email:jiechjie@163.com
Profile

  • Jie Chen
    Professor, Ph.D.
    Antai College of Economics & Management
    Shanghai Jiaotong University
    Email: jiechjie@163.com
    Tel: 86-21-52301386

    Abroad Experiences

    2015.03-2016.03 Visiting Scholar, Shidler College of Business, University of Hawaii, USA.

    2014.05-2014.06 Visiting Scholar, Jönköping International Business School, Jonkoping University, Sweden

    2011.09-2012.08  Visiting Scholar, Kellogg School of Management, Northwestern University, USA.
    2008.12-2009.02  Visiting Scholar, The Hong Kong University of Science & Technology
    2007.09-2008.02  Visiting Scholar, Columbia University, USA
    2006.04 -2006.05  International Meeting, Marseille Business School, France Membership
    2004.07-2004.09  Visiting Scholar, UBC, Canada
    2001.01-2002.02  Exchange Student, Marketing, Konstanz University, Germany

    Membership
    Member of Shanghai Behavior Science Association
    Member of Shanghai Marketing Association

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Research

  • Research Interest：New technology marketing, New media markeitng and social influence, Multimodal recognition, Cross-cultual marketing, Digital innovation


    In Charge of 5 National Natural Science Foundation projects, of which 1 was awarded "extra excellent" and 1 was awarded "excellent" after evaluation; In charge of a national social science key project,  6 provincial and ministerial projects, published more than 100 papers in domestic and foreign journals, of which more than 10 papers have been published in SSCI journals  Journal of Consumer Research, Journal of Business Ethics, Journal of Business Research, Marketing Letters  etc.,  more than 30 papers have been published in CSSCI.7 papers have been included in CSCD, 17 papers have been identified as Class A journals by the National Natural Science Foundation of China, and 6 papers have been published as Class B journals.

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Teaching

  • Courses
    1. Training: KA management
    2. Ph.D lecture: Advanced Marketing, Marketing Alliance, Brand Choice
    3. MA lecture: Marketing Model, Marketing Channel
    4. MBA: Consumer Behavior, Strategic Management, Cross-culture Management, Marketing Management
    5. BA: Marketing Model, Marketing, Marketing Channel, Strategy Management, Cross-culture Management, International Service Trade, Advertisement and New Media

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