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Deep Thinking Forum: Retailing - Opportunities and Challenges Driven by New Technologies

Alumni and External Relations Office    2019-04-12

Retailing is the fastest-changing industry in recent years. In China, companies such as Alibaba, JD.com and Meituan have led a series of changes in the retail industry, making retail more convenient, faster and more precise. The changes brought about by new technologies are first reflected in consumer reach. In the traditional retail industry, the contact between consumers and retailers is limited to the marketing link, and the understanding of and reach to customers is limited. With the development of mobile networks and big data technologies, retailers can collect more data for customer portraits and guide consumer demand more accurately. The access to information flow will not only benefit retailers, but also allow upstream brands and producers to understand consumer demand faster and more accurately, thus reducing supply chain volatility.

Changes in the retail sector have further driven changes in the supply side. The fragmented and all-round sales scenarios require a rapid response from the supply chain so as to effectively meet the replenishment and order requirements of retail stores and online individual orders. Such services as Hema and Jingzhunda have redefined the meaning of retail stores, warehouses and distribution, and provided solutions for “last mile problem”. New technologies have not only re-created the connotation and extension of the retail industry and brought opportunities to the development of the industry, but also brought new problems and new challenges, such as data security and privacy, and the cost rise caused by the last mile problem. This time, we will have an in-depth understanding of changes, opportunities and challenges that are brought to the retail industry by technology, the double-edged sword.

Keynote Speaker: Zheng Huan, Chair and Professor, Department of Management Science, Antai College of Economics & Management, Shanghai Jiao Tong University

Moderator: Yu Mingyang, Professor and Doctoral Supervisor, Antai College of Economics & Management, Shanghai Jiao Tong University, Director of Shanghai Institute for National Economy (SHINE), SJTU

Special Guests:

Lv Wei, Professor and Doctoral Supervisor, Department of Marketing, Antai College of Economics & Management, Shanghai Jiao Tong University

Luo Jifeng, Associate Professor, Department of Management Information System, Antai College of Economics & Management, Shanghai Jiao Tong University

Xu Zibin, Assistant Professor, Department of Marketing, Antai College of Economics & Management, Shanghai Jiao Tong University

Time: 13:30-16:00, April 12 (Friday), 2019

Venue: Room 317, Quadrangle, Xuhui Campus, Shanghai Jiao Tong University

Host: Shanghai Institute for National Economy (SHINE), Shanghai Jiao Tong University

Look forward to your participation!